Role overview

SOCi is an AI-powered marketing platform trusted by nearly 1,000 major brands to automate local marketing across multiple locations. As an Agentic Workforce Adoption Manager, you will drive customer adoption of SOCi’s AI-powered capabilities, guiding clients from traditional platform usage to leveraging an intelligent AI workforce. This role sits within Customer Success and focuses on ensuring customers achieve measurable business outcomes and realize the full value of SOCi’s solutions.

Key responsibilities

Drive adoption of SOCi’s AI solutions across assigned customer accounts and accelerate time-to-value for organizations implementing AI agents.
Assess how customers currently manage social media, search engine optimization, and reputation management programs, identifying where AI agents can take over the work.
Lead customer-facing sessions including AI discovery workshops, adoption training, and value realization reviews tailored to each customer’s marketing strategy and performance.
For franchise and multi-location customers, adapt adoption strategies to address corporate governance, brand requirements, and local-level stakeholder buy-in.
Partner with Customer Success Managers, Product, Sales, and Delivery teams to identify adoption barriers, reduce friction, and prioritize AI opportunities within accounts.
Track adoption performance, usage patterns, and business outcomes across assigned accounts, translating product capabilities into clear use cases aligned to customer goals.
Develop adoption playbooks, best practices, and enablement materials while enabling internal teams with marketing expertise and AI adoption strategies.

Requirements

Four to six or more years of experience in MarTech or digital marketing in-house, at an agency, or on the vendor side, with working knowledge of social media marketing, search engine optimization, and reputation management platforms, plus depth in at least one channel.
Three to five or more years of post-sale customer success, professional services, consulting, or SaaS experience working directly with customers.
Demonstrated ability to drive product adoption and influence customer behavior in a SaaS environment.
Strong communication and presentation skills with the ability to work cross-functionally in a fast-paced setting.
Bachelor’s degree or equivalent practical experience.

What makes this role worth considering

This position offers the opportunity to shape how enterprise and franchise organizations adopt cutting-edge AI technology in their marketing operations. You will work across multiple customer types and marketing channels while partnering with cross-functional teams in a company recognized by Fast Company as one of the World’s Most Innovative Companies. The role is fully remote with options in Toronto or Vancouver, Canada.