AI Product Manager – Media Experience Required (NYC or Toronto)
Role overview
TribalScale is a digital innovation firm that partners with organizations to build transformative digital products, modernize technology platforms, and apply emerging technologies including artificial intelligence to business challenges. This Digital Product Manager role focuses on owning client engagements end-to-end across three types of work: building new AI agents, launching greenfield products designed for agentic workflows, and helping established companies modernize legacy platforms while adopting AI-native development practices.
Key responsibilities
- Own full client engagements from discovery and scoping through delivery, serving as the primary product voice with clients rather than working behind account managers.
- Develop and maintain subject matter expertise on streaming and over-the-top media products, including informed perspectives on toolsets, technical tradeoffs, and functionality for consumer media consumption platforms.
- Scope and execute greenfield product builds by translating zero-to-one concepts into sequenced, shippable roadmaps designed with agentic workflows from the start.
- Lead platform modernization engagements that help clients rebuild or replatform legacy systems without disrupting existing operations, balancing technical debt against delivery timelines.
- Design and deliver AI-native enablement programs that build internal capability within clients’ own product and engineering teams for agentic development rather than providing only finished deliverables.
- Partner directly with agentic engineers to distinguish between deterministic workflows and true agentic use cases, ensuring the right approach is selected for each engagement.
- Manage multiple concurrent client engagements simultaneously, prioritizing across competing timelines, budgets, and engagement types.
- Define success criteria and ROI measures specific to each engagement type, then hold teams accountable to those outcomes rather than just measuring output.
Requirements
- Minimum five years of product management experience with demonstrated ownership of scope, roadmap, and delivery outcomes.
- Agency or consulting background with proven experience managing multiple client or account relationships rather than a single internal product team.
- Hands-on experience with at least two of the following engagement types: zero-to-one greenfield builds, legacy platform rebuilds or migrations, or client-facing enablement and training programs.
- Direct experience scoping, building, or shipping agentic products or workflows with understanding of tradeoffs between agentic and deterministic approaches.
- Ability to engage in technical conversations about architecture, evaluations, and guardrails alongside agentic engineers without requiring full translation.
- Capability to explain agentic concepts to both non-technical stakeholders and engineering teams, with demonstrated ability to strengthen other teams’ capabilities.
- Strong client-facing presence including the ability to present to VP-level stakeholders, handle objections, and respectfully decline requests that lack merit.
- Sharp instincts for scoping and prioritization, capable of converting vague briefs into focused plans and articulating the reasoning behind tradeoffs.
What makes this role worth considering
This role suits professionals seeking variety across engagement types and client relationships rather than ownership of a single product. You will work alongside specialized agentic engineering teams and have the opportunity to build internal playbooks and contribute to how TribalScale delivers AI-first work. The position is based remotely in Canada and requires deep expertise in emerging technologies applied to real business problems across diverse client contexts.
How to apply
Use the Apply button to view the official job posting and submit your application on Tribalscale's careers site.
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