Role overview

As Assistant Vice President of Events at Aldar, you will lead the development and execution of comprehensive events and promotional activities that support the launch of new projects and drive business success across the organization’s real estate portfolio. You will create strategic event plans that reinforce marketing initiatives, build customer relationships, and strengthen market positioning for Aldar Development.

Key responsibilities

Develop both short and long-term event strategies and management plans that align with business objectives and support the launch of new projects.
Create events and marketing campaigns tailored to specific customer segments that effectively communicate Aldar Development’s competitive advantages and drive demand.
Oversee all phases of event execution, including conceptualization, design, budget management, and measurement of outcomes to ensure alignment with brand positioning.
Manage event budgets by developing financial forecasts, monitoring expenses, and ensuring all spending remains within approved limits while communicating implementation plans to stakeholders.
Promote events across multiple communication channels including digital media and promotional campaigns, while coordinating with the communications team to maximize media and public relations impact.
Establish evaluation methods and conduct post-event assessments to measure success and ensure high-quality customer experiences.
Maintain awareness of industry trends and regulatory requirements while supporting team members as needed.

Requirements

Minimum 8 years of progressive experience in marketing and events, preferably within the real estate sector.
Bachelor’s degree in Business, Economics, or Finance, with an MBA preferred.
Proven ability to lead marketing, advertising, and promotional teams with authoritative and knowledgeable direction.
Demonstrated success in defining and launching complex real estate products with creative problem-solving capabilities.
Excellent written and verbal communication skills with the ability to influence cross-functional teams without formal authority.
Strong leadership qualities including values-based decision-making, negotiation skills, and the ability to adapt to changing conditions while remaining hands-on and action-oriented.
Confidence in applying new technologies and innovative solutions to marketing and event challenges.

What makes this role worth considering

This position offers a senior-level opportunity within Aldar, a major real estate development organization, where you will directly influence the success of significant project launches. You will work across multiple teams and leverage both traditional and digital channels to shape how the market perceives and engages with Aldar’s developments in Abu Dhabi.