Role overview

Ziina, a fast-growing fintech platform in the region, is seeking a CRM & Lifecycle Specialist to own the complete lifecycle marketing strategy and execution. This is a high-ownership role where you will drive activation, retention and revenue by managing the full customer journey from sign-up through long-term engagement, working directly with product, growth and leadership teams.

Key responsibilities

Define and own the end-to-end lifecycle strategy including onboarding, activation, engagement, retention and win-back journeys for both business and consumer users.
Build, launch and optimize automated lifecycle campaigns and journeys across email, push and in-app channels using Braze, taking a hands-on approach to campaign execution and optimization.
Set activation, retention and conversion targets and own accountability for achieving these metrics across the platform.
Design segmentation strategies for both business and consumer audiences to ensure targeted messaging reaches users at the right moment in their journey.
Run a high-velocity experimentation program alongside the Growth and Engagement team, translating growth hypotheses into A/B tests focused on messaging, cadence and targeting.
Own deep linking and campaign attribution through Branch to ensure accurate tracking across all channels and coordinate cross-channel campaigns with the broader marketing team.
Maintain CRM data quality and audience hygiene by working with data and engineering teams, and partner with design and content teams to develop on-brand, high-converting messaging.

Requirements

Three to five years of hands-on experience in CRM or lifecycle marketing, preferably with B2B, SMB or fintech products such as merchant platforms or SaaS businesses.
Demonstrated experience building and running automated lifecycle journeys end-to-end in a CRM platform, including segmentation, build and results reporting.
Strong analytical foundation with the ability to use data to inform decisions about what to build, test and scale.
Experience working in fast-paced scale-up environments and ability to create structure from ambiguity with a bias towards action.
Ability to manage multiple campaigns and stakeholders simultaneously while communicating clearly with both technical and non-technical teams.
Based in or willing to relocate to the UAE, with relocation support available.

What makes this role worth considering

Ziina is at a major inflection point in growth, and lifecycle marketing is positioned as one of the biggest levers for impact. Your work will directly shape the activation and retention metrics that drive revenue across one of the region’s fastest-growing fintech platforms, giving you genuine ownership of measurable business outcomes from day one.