Role overview

Ziina, a fast-growing fintech platform in the region, is seeking a CRM & Lifecycle Specialist to take full ownership of lifecycle marketing strategy and execution. This is a high-autonomy role where you will set the direction, build campaigns yourself, and be directly accountable for activation, retention and revenue outcomes across the business.

Key responsibilities

Define and own the complete lifecycle strategy, including onboarding, activation, engagement, retention and win-back journeys for both business and consumer users.
Build, launch and optimize automated campaigns and customer journeys across email, push and in-app channels using Braze, with hands-on involvement in campaign setup and iteration.
Establish lifecycle metrics and targets for activation, retention and conversion, then report on and own delivery against these numbers.
Design segmentation strategies that ensure the right message reaches the right user at the right time, tailored to each user segment’s needs.
Execute a rapid experimentation program alongside the Growth and Product Marketing teams, testing hypotheses around messaging, cadence and targeting through A/B testing.
Manage deep linking and campaign attribution using Branch to ensure accurate tracking across all channels and touchpoints.
Coordinate cross-channel campaigns with the broader marketing team to maintain consistent audience targeting, timing and messaging.
Maintain CRM data quality and audience hygiene standards, working with data and engineering teams to keep systems reliable and actionable.

Requirements

Three to five years of hands-on experience in CRM or lifecycle marketing, preferably with B2B, SMB or fintech products such as merchant platforms or SaaS solutions.
Demonstrated ability to build and run automated lifecycle journeys end-to-end in a CRM platform, including segmentation, campaign build and results analysis.
Strong analytical skills with the ability to use data to inform decisions about what to build, test and scale.
Experience working in fast-paced scale-up environments where you can create structure from ambiguity and take initiative independently.
Excellent communication and stakeholder management skills, with the ability to coordinate across technical and non-technical teams on multiple concurrent campaigns.
Demonstrated integrity, team-first mindset and growth mentality.
Based in or open to relocating to the UAE, with relocation support available.

What makes this role worth considering

You’ll join Ziina at a critical growth inflection point where lifecycle marketing is a core driver of business results. This role offers genuine autonomy—you’ll set strategy, build campaigns yourself rather than managing others, and directly influence activation, retention and revenue across a major regional fintech platform. You’ll work closely with product, growth and leadership teams to shape the customer experience for both businesses and individuals using the platform.