Role overview

Zip is an AI-powered enterprise procurement platform trusted by leading companies including T-Mobile, OpenAI, AMD, and Mars. The company is expanding into the EMEA region and seeking a Director of EMEA Field Marketing to build and lead the go-to-market marketing strategy across Europe, the Middle East, and Africa. This is a strategic, hands-on leadership position where you will set the regional marketing vision, adapt global initiatives to local markets, and create the field marketing engine that supports sales in closing business.

Key responsibilities

Develop and own the EMEA regional marketing strategy grounded in market and cultural nuances, aligned to business goals and built for scalability.
Adapt global marketing content, assets, webinars, ads, and event formats from corporate teams to resonate with local audiences across different markets, languages, and buying behaviors.
Plan, execute, and manage a portfolio of hosted events, sponsorships, webinars, and community programs that generate pipeline and build customer and partner relationships across the region.
Partner directly with EMEA sales leadership on targeted initiatives including sponsorships, field events, executive dinners, direct mail, account-based marketing programs, and custom experiences to build and advance deals.
Collaborate with Product Marketing, Corporate Marketing, and Growth Marketing teams to ensure campaigns, launches, and programs are globally consistent yet locally relevant.
Create shared go-to-market calendars, campaign overviews, and sales enablement materials that provide visibility into upcoming, active, and performing initiatives.
Track program impact on pipeline generation, deal progression, and closed-won revenue, using data to continuously refine regional strategy and budget allocation.

Requirements

Minimum 10 years of field, event, or regional marketing experience, including senior or leadership-level roles, preferably in B2B SaaS or enterprise settings with recognized brands.
Demonstrated success setting regional marketing strategy independently rather than executing strategies developed by others.
Proven experience localizing marketing programs, content, and campaigns across multiple countries or markets with deep understanding of regional and cultural differences across EMEA.
Track record of planning and executing flagship conferences, executive dinners, and third-party trade show sponsorships.
Results-driven approach with documented success linking field and event programs to pipeline and revenue outcomes.
Experience managing regional marketing budgets and making strategic trade-offs to maximize return on investment.
Strong cross-functional collaboration skills with the ability to align sales, marketing, and customer success teams around shared objectives, plus exceptional project management capabilities to handle multiple markets and priorities.
Willingness to travel across EMEA for events as needed, up to 40% of the time.

What makes this role worth considering

Zip offers significant equity participation and has secured backing from prominent investors including Y Combinator, Tiger Global, and others, with a recent valuation of $2.2 billion. The company has been recognized by Forbes Fintech 50, Fast Company’s Most Innovative Companies, and LinkedIn Top Startups. Beyond professional growth, Zip provides comprehensive health, vision, and dental coverage, flexible PTO, Apple equipment, home office budget, commuter benefits, and regular team building events.