Role overview

Benevity is seeking a GTM Operations Analyst to lead and optimize go-to-market operations across the entire revenue lifecycle. The company provides technology that enables organizations and their employees to take social action on issues they care about, serving many Fortune 100 brands. This role sits at the intersection of Sales, Marketing, Finance, and Revenue Operations, driving process efficiency and data-driven decision-making across the organization.

Key responsibilities

Own end-to-end GTM operations from initial marketing engagement through closed deals, renewals, and upsells, ensuring seamless handoffs and consistent data quality at each funnel stage.
Partner with cross-functional leaders across Sales, Marketing, Customer Success, Finance, and Revenue Operations to optimize processes and integrate systems within the sales technology stack.
Lead the monthly bookings audit in collaboration with Revenue Operations, ensuring accuracy and data integrity to support executive and board-level financial reporting.
Prepare for and participate in weekly pipeline reviews and sales booking forecast meetings, delivering insights that guide leadership decisions on pipeline health and deal progression.
Create executive communications synthesizing complex data into clear narratives on forecast, bookings, and pipeline progress for the leadership team.
Develop and maintain mastery of Benevity’s booking calculation fields and GTM metrics including New Logo, Renewals, and Upsell/Cross-sell activities.
Build and maintain dashboards and analytics in Salesforce CRM and HubSpot that drive individual seller productivity and provide leadership visibility into sales performance.

Requirements

Seven or more years of experience in GTM, Revenue, or Sales Operations with hands-on expertise across the full revenue funnel in a SaaS or technology environment.
Advanced knowledge of Salesforce CRM and HubSpot, with experience using ZoomInfo, LeanData, Cloudingo, and Clay highly valued.
Strong analytical ability to work with complex data sets, build reports and dashboards, and translate findings into executive-ready insights that drive action.
Demonstrated experience partnering with Sales, Marketing, Finance, and Revenue Operations leadership to drive process alignment and system adoption.
Exceptional attention to detail with the ability to clearly document requirements, processes, and business metrics while managing tasks with precision.
Strong communication skills capable of distilling operational complexity into clear, compelling narratives for senior stakeholders and C-Suite audiences.
Genuine enthusiasm for AI tools and automation as force multipliers in GTM operations, with the ability to adapt quickly to emerging technologies and identify opportunities for AI-driven efficiency.

What makes this role worth considering

Benevity operates as a B Corporation with a mission-driven culture, allowing you to contribute to technology that helps organizations do good in the world. The company maintains a flexible hybrid work approach that balances in-person collaboration with personal well-being, with offices located across multiple regions including Calgary, Canada and internationally.