Role overview

Cohere is a security-focused enterprise AI company that builds foundation models and products for large-scale business applications. As Head of Marketing Operations, you will lead the marketing operations and analytics function, owning the team, technology stack, measurement methodology, and budget planning. You’ll be the source of truth when leadership needs to understand marketing’s pipeline contribution and funding priorities.

Key responsibilities

Manage and grow the marketing operations, automation, and analytics team, including hiring to fill capability gaps and integrating systems from acquired companies.
Develop and maintain a documented multi-touch attribution methodology signed off by Marketing, Revenue Operations, and Finance, then present quarterly pipeline contribution analysis to the executive team.
Own the end-to-end Marketo, Looker, GA4, and 6sense platforms, along with campaign and lead management in Salesforce, including forms, nurture, lead lifecycle, scoring, and routing.
Ensure campaign data is structured for analyst efficiency and reconcile target-account data to a governed account list, establishing change control so pipeline metrics cannot be altered without documentation.
Oversee A/B testing on nurture campaigns and forms, sized appropriately for statistical validity.
Manage the martech and operations budget and build pipeline and capacity models that Marketing plans against, ensuring consistent pipeline counting between Marketing and Sales.
Work weekly with Revenue Operations, Sales Operations, and Finance to maintain data integrity and alignment across functions.

Requirements

At least 10 years of marketing operations or analytics experience in B2B or enterprise software, including time at a high-growth company.
Proven track record managing a marketing operations and analytics team and its martech budget, setting priorities across specialists and building teams to fill gaps.
Hands-on configuration experience with Marketo and Salesforce, specifically in lead lifecycle, campaign structure, routing, and platform synchronization.
End-to-end ownership of a multi-touch attribution model, including defending its methodology to a CFO or executive team.
SQL proficiency and demonstrated ability to work within governed BI tools like Looker to validate metrics before presentation.
Direct experience running the data and hygiene side of account-based marketing, including maintaining a reportable target account list.
Successful collaboration with Revenue Operations and Sales Operations while avoiding duplication of effort, plus familiarity with enterprise, regulated, or public-sector buying cycles and compliance requirements such as GDPR and CASL.
Active use of AI and automation tools within your own operations work.

What makes this role worth considering

Cohere is a global technology company headquartered in Toronto with key offices in London, New York City, San Francisco, Montreal, Paris, Berlin, and Seoul. You’ll be joining a fast-growing marketing organization where you have clear visibility and influence over both strategy and execution, with weekly touchpoints at the executive level and the opportunity to shape how an innovative AI company measures and demonstrates marketing’s business impact.