Role overview

Geotab is a global leader in IoT and connected transportation solutions that help businesses manage fleets and improve operational efficiency. As Head of Vocational, you will lead the strategy, product development, and commercial execution for Geotab’s Vocational segment, which serves asset-intensive industrial markets including utilities, mining, construction, and other specialized sectors.

Key responsibilities

Develop and execute the complete product strategy, go-to-market approach, roadmap, and investment plan for the Vocational portfolio across all industrial sub-segments.
Drive market share expansion and revenue growth by aligning product offerings with the specific operating environments, duty cycles, safety requirements, and adoption drivers of vocational customers.
Build expertise across utilities, energy infrastructure, mining, oil and gas, construction, and adjacent industrial markets while establishing trusted relationships with customers, industry associations, and channel partners.
Serve as the primary advocate for the Vocational segment within Geotab’s product organization, identifying capability gaps and coordinating solutions through cross-domain collaboration and partner integrations.
Coordinate consistent go-to-market execution with Marketing, Business Development, Solutions Engineering, and Revenue Generation teams across all segment sub-segments.
Lead annual planning cycles including product strategy, roadmap development, budget allocation, and performance metrics; track and report key indicators such as revenue, growth, market share, pipeline health, and competitive win rates to board leadership.
Build and develop a high-performing cross-functional team that prioritizes segment expertise, customer focus, commercial outcomes, and continuous improvement.

Requirements

Bachelor’s degree in Business, Engineering, or a related field, or equivalent combination of education and relevant work experience.
10 or more years of experience in product management or go-to-market roles within vocational, industrial fleet, or commercial and asset-intensive vehicle industries.
5 or more years of direct accountability for revenue or commercial outcomes within a defined market segment and responsibility for product development.
10 or more years of leadership experience, including at least 8 years working with senior leadership in cross-functional commercial or product management roles.
Deep knowledge of vocational and industrial fleet operations, including operator business models, asset utilization, safety and regulatory requirements, telematics adoption patterns, and customer pain points.
Strong capabilities in commercial strategy, product development, go-to-market execution, partner development, and revenue analytics.

What makes this role worth considering

You will work for a certified Great Place to Work organization that processes billions of data points daily to improve fleet productivity, driver safety, and regulatory compliance. Based in Oakville, Ontario, this position offers the opportunity to lead innovation across diverse industrial markets while collaborating with a global team that values diverse talent and encourages employees to think differently and make meaningful impact.