Role overview

Vend (part of Lightspeed NZ) is seeking a Lead, Data Analysis — Growth Marketing to join the growth marketing team in Montreal. In this role, you will lead reporting and data analysis efforts for marketing, performing analyses that support lead generation activities and working across multiple teams to uncover insights from complex business questions.

Key responsibilities

Lead the creation of new reports and dashboards to measure marketing effectiveness and support programs across the customer journey.
Produce weekly and monthly reports on key marketing metrics including lead generation, conversion rates, web traffic, and content engagement.
Structure complex and ambiguous marketing questions and apply analytical skills to conduct relevant analyses and generate actionable insights.
Evaluate and improve data quality, completeness, compliance, and reliability across Google Analytics, Salesforce, and other systems.
Drive continuous improvement of existing processes and collaborate with the marketing team to develop new processes that enable automation and accelerate business activities.
Work cross-functionally with partner teams such as RevOps and corporate data to maintain data integrity and establish a single source of truth across the organization.
Mentor and support junior team members within an analytics team of three people, helping them develop technical skills and business understanding.

Requirements

Advanced proficiency in SQL, with experience in BigQuery and GCP considered an asset.
Strong business acumen with the ability to translate business needs into data requirements.
Advanced knowledge of Looker or other business intelligence tools such as Tableau or Power BI.
Solid expertise in data analysis.
Experience with Google Analytics or other web analytics tools.
Knowledge of conversion rates, web metrics, and other marketing indicators.
Demonstrated interest in implementing AI solutions to improve delivery and increase impact.

What makes this role worth considering

You will lead a small but growing analytical team and have the opportunity to influence decision-making across a large organization that values your voice. The company offers flexible work arrangements, a focus on continuous learning and career development, and a supportive culture that celebrates performance and employee growth. Fluency in English is required as a working language.