Role overview

Vend, part of the Lightspeed group, is seeking a Lead Data Analyst for its Growth Marketing team in Toronto. In this role, you will take ownership of marketing data reporting and analysis, working to understand what drives marketing performance and supporting lead-generation initiatives across the business.

Key responsibilities

Lead the creation of new reporting frameworks and dashboards that measure marketing effectiveness and support full-funnel programs.
Generate weekly and monthly reports tracking key marketing metrics including leads, conversion rates, website traffic, and content engagement.
Take complex, ambiguous marketing questions and use analytical skills to uncover actionable insights.
Assess and enhance data quality, completeness, compliance, and cleanliness across Google Analytics, Salesforce, and other platforms.
Drive continuous improvement by refining existing processes and collaborating with the marketing team to build new, automation-focused workflows.
Work cross-functionally with RevOps and Corporate Data teams to ensure consistent, reliable data across the organization.
Mentor a team of three junior analysts, supporting their technical and business skill development.

Requirements

Advanced proficiency in SQL, with experience in BigQuery and Google Cloud Platform considered valuable.
Strong business acumen and ability to translate business challenges into data requirements.
Advanced expertise with Looker, Tableau, Power BI, or similar business intelligence tools.
Demonstrated experience with data analysis and proven expertise with Google Analytics or comparable web analytics platforms.
Solid understanding of conversion rates, web metrics, and marketing performance indicators.
Willingness to explore and implement AI solutions to improve efficiency and scale impact.
Strong communication skills, attention to detail, and ability to work independently in a fast-paced, ambiguous environment.

What makes this role worth considering

You’ll work within a growth-focused team at a company committed to your development through continuous learning and skill-building opportunities. The position offers the chance to make a meaningful impact in a team environment that balances organizational scale with the ability to have your voice heard, along with a flexible work setup, equity options, wellness credits, volunteer time off, and enhanced parental leave.