Role overview

SOCi is seeking a Manager, Local Visibility Optimization to lead the company’s search and market intelligence strategy. This role combines deep technical SEO expertise with thought leadership and cross-functional enablement, positioning the individual as SOCi’s primary authority on search visibility and digital market dynamics for multi-location brands.

Key responsibilities

Define and refine the company’s SEO and search narrative based on data, client outcomes, and emerging industry signals.
Translate market intelligence into accessible frameworks that Product, Customer Success, Sales, and Marketing teams can use to communicate value with clarity and conviction.
Develop and maintain a comprehensive SEO enablement program within Customer Success, including playbooks and performance benchmarks.
Manage the Paid Local SEO Consulting services, ensuring all deliverables are met and evaluated.
Collaborate with Customer Success Managers on listings and local pages strategy to enable frontline teams to advise clients confidently.
Produce consistent thought leadership content including blog posts, webinars, and video commentary.
Host weekly cross-functional updates and conduct regular training sessions to keep the organization aligned on SEO best practices and market trends.
Partner with leadership to align the company’s point of view with overall brand strategy and product positioning.
Provide prescriptive SEO analysis to CSMs on performance and best practices, and attend Critical Account Program calls to address at-risk customers.

Requirements

Seven or more years of SEO experience.
Experience with AEO (Answer Engine Optimization) and GEO (Local Search Optimization).
Proficiency with Google Search Console, Google Analytics, SEMRush, and Screaming Frog.
Advanced skills in Excel and Google Sheets.
Strong written and verbal communication skills with the ability to translate complex concepts for diverse audiences.
Experience working in fast-paced, deadline-driven environments with the ability to multitask and take initiative.
Solid understanding of SEO performance metrics for both websites and local listings.
Familiarity with project management methodologies such as Agile or Scrum, and ticketing platforms such as Jira, is a plus.

What makes this role worth considering

This position offers the opportunity to shape how nearly 1,000 leading brands—including Ford, Ace Hardware, and Liberty Tax—approach local marketing and search optimization. You will work within a dynamic, collaborative culture where thought leadership is encouraged and cross-functional teams operate with agility and purpose. SOCi, recognized by Fast Company as one of the World’s Most Innovative Companies, provides flexible work arrangements, comprehensive benefits including health, dental, and vision coverage, and the chance to establish yourself as an authoritative voice in the multi-location marketing space.