Role overview

Xero is seeking a Marketing and Partnerships Manager to lead Xero For Good, a financial literacy program designed to support underserved small business owners, social entrepreneurs and nonprofits. In this role, you will develop and execute the channel, brand and content strategy while building community partnerships that expand the program’s reach and impact.

Key responsibilities

Own the overall channel, brand and content strategy for Xero For Good across all markets.
Build and maintain community partnerships with nonprofits and organizations that help reach underserved populations.
Plan and execute Xero For Good events and campaigns in collaboration with regional marketing teams, agencies and colleagues across creative, social, data and performance functions.
Review existing partnerships, assets and campaigns to assess performance against objectives and recommend next steps.
Develop and implement AI-supported workflows to automate routine tasks and reduce the cost of participant onboarding.
Create content strategies that work effectively across different markets and geographies.
Develop, test and roll out a playbook for expanding Xero For Good into new international markets.
Manage budgets and track performance metrics to inform decision-making and demonstrate program impact.

Requirements

Proven experience planning and delivering integrated marketing campaigns across multiple channels, with a demonstrated ability to test, learn and iterate quickly.
Demonstrated comfort managing budgets, briefs and agency relationships.
Proficiency with digital content tools including content management systems and Google Analytics.
Strong relationship-building skills and ability to collaborate effectively with colleagues, community organizations and external partners.
Ability to translate performance data into actionable recommendations with a focus on impact over output.
Familiarity with AI tools and willingness to continuously learn and apply new technologies to improve workflows.
Genuine passion for social impact and making a difference; lived experience working with or from refugee, new migrant, First Nations, disability or other marginalized communities is particularly welcome.

What makes this role worth considering

You will join a small, mission-driven Impact team within Xero’s Sustainability and Impact department, working alongside colleagues who are committed to creating positive change. The role offers flexibility with hybrid work arrangements based in Sydney, Melbourne or Auckland, typically requiring one to two days per week in the office, alongside the opportunity to work with a global program and contribute to meaningful social outcomes.