Role overview

Benevity is a platform that enables companies and their employees to take social action through giving, volunteering, grantmaking, and other initiatives. As Senior Manager of Product Marketing, you will lead a team of product marketers while continuing to drive strategic execution yourself, owning messaging and go-to-market strategy for the Benevity Enterprise Impact Platform.

Key responsibilities

Mentor and coach a high-performing product marketing team, providing guidance on messaging, go-to-market execution, and cross-functional collaboration.
Create tailored professional development plans for team members that align individual career aspirations with company objectives.
Define and prioritize the team’s roadmap, allocating resources effectively across product launches, sales enablement, and demand generation.
Implement standardized processes for launch tiering, messaging frameworks, and competitive intelligence to ensure consistent quality across the team.
Own the end-to-end messaging and go-to-market strategy for the Enterprise Impact Platform while guiding the team’s execution of their respective areas.
Lead market research and persona development efforts, ensuring insights are applied to sales playbooks and go-to-market planning.
Partner with Product, Sales, and Customer Success to align on positioning and ensure unified market messaging, while acting as the primary advocate for the product marketing function to the executive team.

Requirements

Eight or more years of product marketing experience with at least four years of direct people management or team leadership experience, preferably in B2B SaaS.
Demonstrated ability to transition between high-level strategic planning and hands-on execution, with a player-coach mindset.
Proven experience building and scaling high-performing teams in fast-paced environments and leading through complexity.
Strong interpersonal and communication skills, with the ability to influence at the executive level and mentor junior staff members.
Analytical mindset that balances data-driven and emotional approaches to marketing decisions.
Outstanding presentation and business writing abilities.
Prior experience in corporate social responsibility, social impact, or nonprofit sectors is a bonus.

What makes this role worth considering

Benevity operates with a flexible hybrid work model that empowers people to make thoughtful decisions about when in-person collaboration matters most. The company is one of Canada’s first B Corporations and has made substantial investments in diversity, equity, inclusion, and belonging as core parts of its culture, with well-supported employee resource groups and diverse leadership and technical teams.