Role overview

Benevity is a technology platform that enables companies and their employees to drive social impact through giving, volunteering, grantmaking, and other forms of engagement. As Senior Manager of Product Marketing, you will lead a team of product marketers while also owning strategic execution for the Enterprise Impact Platform. This is a dual responsibility role that requires both people leadership and hands-on strategic marketing work.

Key responsibilities

Mentor and coach a team of product marketers on core competencies including messaging development, go-to-market execution, and cross-functional collaboration.
Create tailored development plans for team members that connect individual career goals with company objectives, and conduct regular one-on-one meetings and performance reviews.
Define and prioritize the product marketing team’s roadmap, allocating resources across product launches, sales enablement, and demand generation initiatives.
Establish scalable processes for launch planning, messaging frameworks, and competitive intelligence to ensure consistent quality across the team’s work.
Own end-to-end messaging and go-to-market strategy for the Enterprise Impact Platform, guiding the team in translating strategy into actionable execution plans.
Direct research into market trends and buyer personas, ensuring insights feed into sales playbooks and broader go-to-market planning.
Collaborate with product, sales, and customer success teams to align positioning and ensure unified market messaging, while providing customer insights to inform product strategy.
Work with website, content, and demand generation teams to ensure product messages reach buyers and clients throughout their journey.

Requirements

At least eight years of product marketing experience, with a minimum of four years in direct people management or team leadership roles.
Background in B2B SaaS environments.
Demonstrated ability to operate as both a strategist and hands-on executor, shifting seamlessly between high-level planning and direct project work.
Proven success building and scaling high-performing teams in fast-paced settings.
Strong interpersonal and communication skills with the ability to influence at executive levels and mentor junior colleagues.
Analytical mindset that integrates data-driven insights with emotional and creative approaches to marketing.
Excellent presentation and business writing abilities.

What makes this role worth considering

Benevity operates with a flexible hybrid work model that trusts employees to determine when in-person collaboration matters most. The company prioritizes diversity, equity, inclusion, and belonging as core values embedded in its culture, supported by active employee resource groups and diverse leadership and technical teams. You’ll be joining an organization where the mission centers on helping businesses use their influence for social good, and where your work contributes to technology that enables positive change globally.