Senior PR KOL Specialist

Role overview

Join Binance as a Senior PR KOL Specialist within the Local Marketing Department. This full-time position offers the opportunity to work on high-impact key opinion leader partnerships in the fast-moving cryptocurrency sector. You will manage end-to-end KOL relationships, coordinate major events, and serve as a brand representative while handling communications with strategic influencers.

Key responsibilities

• Identify and engage high-impact key opinion leaders to amplify brand presence
• Build and maintain strategic KOL partnerships throughout their lifecycle
• Lead event activations and coordinate KOL-facing initiatives
• Manage sensitive communications and navigate industry-specific challenges professionally
• Ensure effective collaboration between internal teams and external partners
• Maintain strong public perception and brand reputation through KOL channels

Requirements

• Proven experience in influencer relations and PR within dynamic industries
• Demonstrated ability to identify and engage with high-profile partners effectively
• Strong communication and interpersonal skills with confidence and composure
• Self-motivated professional ready to contribute immediately and work independently
• Experience managing complex communications and relationship-building initiatives

How to apply

Use the Apply button to view the official job posting and submit your application on Binance's careers site.

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