Role overview
Vosker, a North American leader in remote area surveillance, is looking for an Online Advertising Specialist to join its growing marketing team. The company develops solar-powered, cellular-connected cameras paired with an exclusive platform to help clients monitor what matters most to them. You will report directly to the Lead for Advertising Strategy and apply both creative and strategic talents daily.
Key responsibilities
- Set up, create, manage and continuously optimize acquisition campaigns across multiple channels including Amazon PPC and DSP, Google Ads, Meta Ads, Microsoft Ads, DOOH, and ChatGPT Ads to meet established sales targets.
- Configure and adjust campaign elements such as ad groups, ads, keywords, bids, budgets, targeting and creative assets to drive performance.
- Analyze campaign performance by comparing current execution strategies against new ideas and approaches, running tests and A/B tests to identify incremental improvements.
- Monitor keywords, competitor activity and market conditions for each account while discovering new keyword opportunities.
- Produce weekly and monthly performance reports that include strategic recommendations and insights for leadership review.
- Contribute to the creation of visual content including static images, user-generated content and video to strengthen campaign effectiveness.
- Maintain brand consistency and alignment across all creative materials and campaign execution.
Requirements
- Minimum two years of hands-on experience managing PPC campaigns through Google Ads, Bing Ads and Amazon Ads.
- Minimum two years of experience with additional acquisition channels such as Meta, TikTok or DSP platforms.
- Fluency in French and/or English, both spoken and written, with regular communication outside Quebec.
- Proven track record managing campaigns for large or multiple brands with demonstrated sales growth results.
- Strong Excel skills and data analysis capabilities, with ability to read, interpret and use data to guide advertising strategy.
- Intermediate to advanced knowledge of Amazon marketplace including advertising, selling, optimization and payment functions.
- Passion for e-commerce, advertising and marketing with strong focus on performance marketing and online sales.
- Results-oriented mindset with analytical thinking, solid communication and presentation skills, and ability to solve problems creatively and independently.
- Curiosity about new technologies and industry trends with comfort working in a fast-paced, quality-focused environment and managing multiple priorities simultaneously.
What makes this role worth considering
Vosker offers a hybrid work model where you choose to work from home or office, with the option to work remotely internationally for up to three months. You will have access to a training platform to develop skills during work hours, a wellness account covering health and personal interests, free online healthcare access, comprehensive benefits including vision and dental coverage, employer-matched RRSP contributions, and parental top-ups.
How to apply
Use the Apply button to view the official job posting and submit your application on Vosker's careers site.
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