User Growth & Lifecycle Marketing Manager

Role overview

Join Binance as a User Growth & Lifecycle Marketing Manager to drive user acquisition and retention strategies for the world’s largest cryptocurrency exchange by trading volume. This full-time remote position offers the opportunity to shape marketing initiatives for a platform serving 300+ million users across 100+ countries.

Key responsibilities

• Develop and execute user growth strategies to expand the customer base across global markets
• Design and implement lifecycle marketing campaigns to improve user retention and engagement
• Analyze user behavior data and market trends to identify growth opportunities
• Collaborate with cross-functional teams to align marketing efforts with business objectives
• Monitor campaign performance and optimize marketing funnels based on metrics and insights
• Manage marketing initiatives that promote Binance’s trading, finance, and Web3 products

Requirements

• Proven experience in user growth, lifecycle marketing, or similar marketing roles
• Strong analytical skills with proficiency in data-driven decision making
• Experience developing and executing marketing campaigns at scale
• Excellent understanding of user acquisition funnels and retention strategies
• Knowledge of the cryptocurrency or fintech industry is advantageous

How to apply

Use the Apply button to view the official job posting and submit your application on Binance's careers site.

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