Role overview

SOCi.ai is seeking a Director of Customer & Partner Marketing to lead strategy and execution of programs that drive customer expansion, generate partner-sourced pipeline, and support retention across its customer base of multi-location brands, franchise organizations, and property management companies. This leader will report directly to senior marketing leadership and will be responsible for both customer growth initiatives and partner marketing programs, working closely with Account Management, Customer Success, Partnerships, Sales, and Product Marketing teams.

Key responsibilities

Develop and execute customer marketing strategies that generate expansion pipeline, accelerate cross-sell and upsell opportunities, and support customer retention across targeted segments.
Build account-based campaigns that engage buying groups within multi-location brands, franchise organizations, and property businesses to identify new stakeholders and create demand for additional SOCi solutions.
Lead customer lifecycle marketing programs including targeted campaigns, nurture sequences, webinars, events, and communications that leverage customer segmentation and behavioral data for personalization.
Develop and execute co-marketing strategies with technology, integration, agency, and reseller partners to generate partner-sourced and partner-influenced pipeline.
Establish scalable partner enablement and channel programs including campaign assets, co-sell support, and partner training to support agencies and resellers in promoting SOCi solutions.
Champion the use of AI and automation to improve campaign execution, targeting, and marketing efficiency, identifying opportunities to automate workflows and scale high-performing programs.
Lead and develop a team of two Demand Generation Managers and a Marketing Coordinator, establishing KPIs, analyzing performance data, and communicating insights to leadership.

Requirements

Minimum 8 years of B2B SaaS marketing experience with a strong background in customer growth, demand generation, or account-based marketing.
At least 5 years of experience in customer, expansion, or channel and partner marketing, including demonstrated work with agency, technology, or reseller partners.
Minimum 3 years of people management experience with proven success developing high-performing teams.
Proven track record of developing marketing programs that generate measurable pipeline and revenue, particularly through customer cross-sell and upsell initiatives.
Strong proficiency in marketing automation platforms, CRM systems such as Marketo and Salesforce, and hands-on experience building AI-enabled marketing workflows.
Strong analytical, communication, and cross-functional leadership skills with the ability to translate strategy into measurable outcomes.

What makes this role worth considering

This position offers the opportunity to shape marketing strategy at a company redefining local AI search visibility for multi-location enterprises. The role provides flexibility with remote work options across Toronto, Vancouver, and the United States, and places a strong emphasis on leveraging AI and automation to drive both efficiency and revenue impact.