Role overview

This is a 12-month fixed-term contract position with Lightspeed NZ’s Growth Marketing team in Montreal. You will own the conversion rate optimization strategy for Lightspeed’s marketing websites, treating the digital experience as a product in its own right. Working closely with cross-functional stakeholders, you will identify opportunities, develop and test hypotheses, and implement data-driven improvements that enhance user experience and drive conversions throughout the customer journey.

Key responsibilities

Develop and execute a testing strategy aimed at improving website conversion rates.
Analyze website performance to identify variables that influence conversion and prioritize opportunities with potential for major impact.
Manage the testing backlog and coordinate work across design, development, and content teams to facilitate experiment implementation.
Build proactive relationships and collaborate with cross-functional stakeholders to define and implement an A/B testing strategy.
Partner with data analysts to establish relevant performance metrics, evaluate experiment results, and produce user-friendly reports.
Serve as an expert on website user behavior, helping stakeholders accurately understand and interpret experiment results.

Requirements

Proven experience managing and implementing website conversion rate optimization (CRO) initiatives.
Hands-on experience with A/B testing and experimentation tools, with strong proficiency in Wingify (VWO); experience with Optimizely is a plus.
Solid understanding of CRO fundamentals, statistics, and probability.
Advanced proficiency with GA4, Looker, and Looker Studio, with ability to independently create and interpret standard reports.
Strong project management and communication skills, capable of managing multiple priorities and coordinating cross-functional initiatives.
Expertise designing and implementing experiments on high-traffic websites.
Fluent English as a working language; knowledge of HTML, CSS, and JavaScript is desirable but not required.

What makes this role worth considering

Lightspeed operates on a hybrid work model with office presence required Tuesdays, Wednesdays, and Thursdays in Montreal. The position offers opportunities to grow within a team large enough to enable career progression but small enough to make your voice heard. The role may transition to permanent full-time employment or extension, and you’ll have access to continuous learning opportunities, flexible paid leave, stock options, retirement contributions, enhanced parental leave, and employee wellness benefits.