Role overview

Halter is transforming livestock grazing through technology that enables farmers and graziers to operate more productively and sustainably. As a Growth Engineer focused on the website, you’ll own the digital experience that converts traffic into leads for this mission-driven agtech company backed by top-tier investors.

Key responsibilities

Own and build Halter’s website in Webflow, shipping landing pages, components, and conversion experiments rapidly.
Lead the migration from Webflow to a custom, headless-CMS-backed site that scales across New Zealand, Australia, and the US.
Drive conversion rate optimization by improving page experience, lead forms, load speed, technical SEO, and crawlability.
Build personalized landing experiences for account-based marketing campaigns based on brief requirements.
Run disciplined A/B tests on landing pages, analyze results, and implement winning variations.
Collaborate with channel owners (Paid Social, Search, SEO, ABM) to diagnose and fix performance issues across the funnel.
Use AI tools as a core part of your workflow to accelerate page builds, component generation, and test analysis.

Requirements

Front-end engineering expertise with fluency in React, Next.js, TypeScript, HTML/CSS, and component-driven development.
Hands-on experience working with headless CMS platforms and the ability to own a website as a codebase beyond page builders.
Proven track record moving a site or substantial portion from a hosted platform to a custom build without degrading SEO, performance, or pipeline.
Demonstrated ability to run controlled experiments, interpret results objectively, and ship based on data rather than opinion.
Comfort with modern AI tools including MCP servers and automation platforms like n8n.
Accountability for conversion rate and lead quality metrics through the entire funnel, not just at form submission.

What makes this role worth considering

You’ll work on one of the highest-leverage activities in the company: every dollar spent on marketing flows through your website, and improvements directly multiply the output of every other channel. The role offers the rare opportunity to own a full technical migration while building in both no-code and custom environments, making it ideal for engineers who want to see immediate business impact alongside architectural growth.