Role overview

WHOOP is seeking a Manager, Performance Marketing to lead the execution and optimization of paid media campaigns across global channels. You will drive sustainable member growth by managing day-to-day campaign operations, analyzing performance data, and collaborating with cross-functional teams to maximize the efficiency of marketing investments.

Key responsibilities

Manage and optimize paid media campaigns across acquisition channels including paid social, search, shopping, programmatic, and emerging platforms, adjusting budgets, audiences, bidding strategies, and placements to achieve efficient growth.
Monitor channel budgets and forecasts while analyzing campaign performance to identify trends, optimize spending, and improve key metrics such as customer acquisition cost, return on ad spend, and conversion rates.
Create and maintain a structured testing roadmap covering creative, audiences, messaging, and media tactics, then scale successful approaches based on test results and recommendations.
Work with Creative and Brand Media teams to translate performance data into creative briefs and recommendations that strengthen paid media effectiveness.
Develop and deliver regular performance reports that highlight key insights, learnings, and recommended actions to Marketing and partner teams.
Research evolving media platforms, tools, and industry trends to identify and pilot new opportunities that could enhance acquisition performance.

Requirements

At least four years of experience in performance marketing, paid media, growth marketing, digital acquisition, or a similar field, with a track record of driving measurable business results.
Hands-on experience building, managing, and optimizing paid campaigns across multiple channels such as paid social, paid search, video, or other digital platforms.
Strong analytical capabilities with demonstrated ability to use data for decision-making, performance measurement, and opportunity prioritization.
Proven ability to build forecasts, manage budgets, and communicate business impact to senior leadership.
Experience collaborating with cross-functional teams including Marketing Analytics, Product, Creative, Finance, Brand Media, and Engineering.
Knowledge of attribution methodologies, experimentation frameworks, conversion optimization, and marketing measurement best practices.
Experience in direct-to-consumer businesses and demonstrated success in fast-moving, high-growth environments with changing priorities.
Ability to work effectively in ambiguous situations, prioritize competing initiatives, and take ownership of execution; strong commitment to using AI tools responsibly in daily work.

What makes this role worth considering

This position is based in Boston, MA, where you’ll join WHOOP’s Growth team in a company focused on unlocking and inspiring performance. You’ll have the opportunity to work with an experienced cross-functional team spanning analytics, product, creative, and finance while operating at a high-growth company that values both character and experience in its hiring approach.