Marketing and Partnerships Manager, Social Impact

Role overview

Xero is looking for a Marketing and Partnerships Manager to lead strategy and delivery for Xero For Good, a financial literacy program serving underserved small businesses, social entrepreneurs and nonprofits. In this role, you will own the channel, brand and content strategy for the program while building community partnerships that expand reach to those who need support most. You will work across campaign planning, event delivery and regional collaboration to grow the program’s impact both domestically and internationally.

Key responsibilities

Evaluate the performance of existing Xero For Good partnerships, assets and campaigns against their objectives and recommend clear next steps for improvement.
Develop and implement content strategies that increase efficiency across markets, including AI-supported workflows designed to reduce the cost of participant acquisition.
Manage relationships with community and nonprofit partners, providing hands-on guidance to help them deliver strong outcomes.
Design, test and scale a playbook for launching Xero For Good into new international markets.
Plan and deliver integrated marketing campaigns across multiple channels, working alongside regional marketing teams, agencies and colleagues in creative, social, data and performance roles.
Oversee Xero For Good events from concept through execution, managing budgets and ensuring smooth day-of delivery.
Use AI tools to automate routine tasks, freeing the team to focus on relationship-building and maximizing impact.

Requirements

Proven experience planning and delivering integrated marketing campaigns across multiple channels, with a demonstrated ability to test, learn and adjust quickly.
Comfort working with budgets, briefs and external agencies, along with proficiency in digital content tools such as content management systems and Google Analytics.
Strong relationship-building skills and experience collaborating effectively with colleagues, community organizations and external partners.
Ability to translate performance data into clear, actionable recommendations with a focus on impact over output.
Working knowledge of AI tools and genuine curiosity about learning new technologies to build efficient workflows.
A genuine passion for creating positive social change, with lived experience from refugee, new migrant, First Nations or disability communities, or a track record working alongside marginalized groups, especially valued.

What makes this role worth considering

You will join the Impact team within Xero’s Sustainability and Impact division, a dedicated group motivated by making a meaningful difference in the world. The role offers flexibility to work hybrid across Auckland, Sydney or Melbourne, with typically one to two days per week in office and the option for remote work. As part of a global organization, you will have the opportunity to shape how a financial literacy program scales to new markets while working with tools and practices designed to maximize both efficiency and genuine impact.