Role overview

CoLab is seeking a Senior Director of Brand Marketing to lead and develop the company’s brand function. CoLab builds AI software that helps mechanical engineering teams accelerate product development for industries including automotive, medical devices, and aerospace. You will oversee an existing team of 6 and establish new capabilities in executive communications and integrated brand campaigns.

Key responsibilities

Shape CoLab’s brand strategy and execution across design, multimedia, content, communications, and integrated campaigns, establishing standards and creative processes that maintain high quality without creating an internal services bottleneck.
Develop and communicate brand principles that make CoLab distinctive and recognizable across all touchpoints, remaining deeply involved in the work to ensure creative excellence.
Partner with the product marketing team to identify strategic ideas worth amplifying, then develop bold, integrated campaigns that make complex AI and engineering concepts understandable and compelling.
Build a cohesive communications strategy for executive leadership across earned media, bylines, social platforms, conferences, and company events, including oversight of media relations and press activities.
Lead, mentor, and develop a multidisciplinary team spanning brand design, video, content, and communications, providing clear feedback and identifying opportunities to bring in additional talent or external partners.
Advocate internally for creative work that matches strategic ambition, building organizational support for bold ideas and bigger creative bets when warranted.

Requirements

Minimum 10 years of experience in brand marketing, creative strategy, communications, design, or related fields, with meaningful direct ownership of a brand or creative function.
Demonstrated portfolio of work showing distinctive judgment, unusually high standards, and the ability to articulate why creative work succeeds or falls short.
Experience leading multidisciplinary teams across disciplines such as design, video, content, communications, production, and campaign execution.
Exceptional ability to communicate with executives, challenge ideas thoughtfully, advocate for ambitious directions, and build trust through strategy-grounded perspective.
Comfort moving between strategic direction-setting and hands-on creative work, caring equally about the overall concept and the execution details.
Experience making technically complex or specialized subject matter—such as B2B software, AI, engineering, or manufacturing—accessible and compelling without resorting to oversimplification.

What makes this role worth considering

This is a chance to build a brand function from a foundation of excellence rather than starting from scratch. You will work with a rapidly growing company that has achieved significant milestones, including $72M in Series C funding and recognition as the 57th fastest-growing company in North America. The role offers the opportunity to define standards, operating model, and creative philosophy that reflect your vision while working with a talented existing team and leading executives who value strategic thinking and bold creative work.