Role overview

Xero is seeking a Senior Events Manager to lead event strategy and execution across Canada on a 12-month contract basis. In this role, you will oversee the planning and delivery of major events such as CA Roadshows and Xerocon, while serving as a strategic advisor to marketing stakeholders and providing mentorship to team members.

Key responsibilities

Plan and execute flagship Canadian events, including CA Roadshows, Xerocon, and external industry sponsorships.
Manage event budgets, select venues, negotiate vendor contracts, and oversee on-site delivery across all event workstreams.
Use event technology platforms to track performance, analyze post-event data, and deliver strategic recommendations with ROI insights.
Optimize operational processes and frameworks to enhance consistency, efficiency, and scalability across regional event activities.
Act as a trusted advisor to key stakeholders and provide guidance and mentorship to members of the marketing team.
Work collaboratively with local and global partners in brand, sales, communications, legal, and finance to deliver cohesive go-to-market initiatives.

Requirements

Comprehensive experience in end-to-end event management and marketing project delivery.
Demonstrated proficiency with event technology platforms and tools.
Strong ability to influence stakeholders, negotiate vendor contracts, and collaborate effectively across cross-functional teams.
Excellent written and verbal communication skills with strong attention to detail in all aspects of event delivery.
Proven expertise in managing complex budgets, analyzing event performance data, and translating insights into actionable strategic recommendations.
Ability to adapt to changing priorities while balancing high-level strategy with hands-on operational execution.

What makes this role worth considering

You will join Xero’s North American Marketing Events team in a collaborative environment focused on delivering meaningful experiences for the accounting and small business communities. The role offers a flexible working arrangement combining remote work with opportunities to connect with colleagues for collaborative moments and key events, based in Toronto.