Role overview

Halter has developed virtual fencing technology that enables farmers and ranchers to manage cattle and grazing operations without traditional infrastructure like fences, quad bikes, or dogs. As a Territory Manager covering West Virginia, you will be the primary growth driver and on-the-ground representative for Halter in your region, responsible for building new business, expanding existing customer relationships, and ensuring long-term customer success.

Key responsibilities

Generate new business through prospecting activities including farm visits, attendance at cattle auctions, and engagement with local livestock associations and industry events.
Conduct in-field sales conversations with potential customers on ranches, in pastures, and at key moments like calving season to demonstrate Halter’s value and build relationships.
Expand revenue from existing customers by identifying opportunities to increase their use of Halter’s technology and deepen their engagement with the product.
Manage your sales pipeline and meet ambitious growth targets by qualifying leads effectively and balancing prospecting with deal management.
Maintain strong post-sale relationships with customers to ensure their satisfaction, support their onboarding and deployment experience, and address challenges they encounter.
Serve as the primary point of contact for gathering customer feedback in your territory and advocate for customer needs across Halter’s product and support teams.
Collaborate with cross-functional teams including Product, Support, and Customer Onboarding to resolve issues quickly and ensure customers feel fully supported.

Requirements

Comfort with frequent travel throughout West Virginia and willingness to spend significant time in the field on ranches and at industry events.
Experience in consultative, relationship-based sales with the ability to build trust and understand customer needs over time.
Demonstrated ability to manage a sales pipeline, set priorities, and consistently meet or exceed growth targets.
Familiarity with the cattle and ranching industry or demonstrated ability to quickly learn agricultural business practices and terminology.
Strong collaboration skills and the ability to work effectively with internal teams across product, support, and customer success functions.
High level of ownership and accountability for your territory with a commitment to leaving no opportunity unexplored.

What makes this role worth considering

This position combines sales with direct involvement in a transformative technology that is reshaping how farmers approach sustainability and productivity. You will have the autonomy to own an entire territory, work outdoors, and build lasting relationships within your agricultural community while solving meaningful problems for your customers.