Role overview

Jobber is seeking an AI Marketing Enablement Manager to join the Demand Generation team in Edmonton. This is a builder-and-coach role focused on transforming how the marketing organization uses AI to plan, launch, analyze, and optimize campaigns. Jobber helps small home service businesses run their operations through software that handles quoting, scheduling, invoicing, and payments.

Key responsibilities

Take ownership of AI enablement assets including tools, agents, integrations, prompts, evaluations, and documentation created during external engagement, ensuring they remain reliable and understood by the team.
Advance the AI maturity model by moving marketers from initial wins through regular integration to self-sufficiency, and report progress to leadership.
Own the marketing AI roadmap by prioritizing what to build next, deciding what to retire, and establishing standards and patterns for team development.
Build AI-powered tools, agents, and automations tailored to marketing workflows including campaign planning, audience research, content development, channel execution, reporting, and optimization.
Create and maintain integrations connecting AI to live data so marketers can work with real information through natural language instead of manual exports.
Establish quality and reliability practices through evaluations and testing so tools remain trustworthy as models and platforms change.
Uncover opportunities at scale that are impractical to surface manually, such as analyzing hundreds of creative variants or search terms to extract patterns and insights.
Embed with marketers to understand their workflows and pain points, coach them through AI adoption, and turn individual use cases into reusable playbooks and templates.

Requirements

Experience building AI-powered tools and automations tailored to real business workflows.
Familiarity with AI agents, model capabilities, and integrations such as MCP servers.
Ability to establish quality practices, evaluations, and testing frameworks for AI-driven solutions.
Experience coaching teams through adoption of new capabilities and translating individual wins into scalable patterns.
Understanding of marketing workflows across campaign strategy, paid acquisition, content, analytics, and optimization.
Capacity to stay current with evolving AI models, tools, and best practices in a fast-moving field.

What makes this role worth considering

You will work with a Demand Generation team that partners closely with Brand, Product Marketing, Marketing Operations, Sales, Data, and Product to drive awareness and pipeline. Jobber’s culture of transparency, inclusivity, collaboration, and innovation has been recognized by Great Place to Work and Canada’s Most Admired Corporate Cultures, and the company has been named on multiple growth and technology lists including Deloitte Canada’s Technology Fast 50. This role offers the opportunity to define a new capability rather than maintain a fixed toolset, with ambitions that extend beyond efficiency to fundamentally expand what your marketing team can accomplish.