Role overview

Lightspeed is hiring a Conversion Optimization Manager, Growth to lead the conversion rate optimization strategy for the company’s marketing websites. In this 12-month fixed-term contract role (with potential for extension or conversion to permanent status), you will treat the digital experience as a product and partner with cross-functional teams to drive data-informed improvements across the customer journey.

Key responsibilities

Own, develop, and execute a testing strategy to improve website conversion rates across high-traffic domains.
Analyze website performance data to identify variables influencing conversion and prioritize opportunities with the greatest potential impact.
Manage the testing backlog and coordinate tasks across design, development, and content teams to support experiment execution.
Build and maintain relationships with cross-functional stakeholders to define and drive the A/B testing roadmap.
Collaborate with data analysts to identify meaningful performance metrics, measure experiment outcomes, and create user-friendly reports.
Serve as the subject matter expert on website user behavior, helping stakeholders interpret experiment results accurately.

Requirements

Proven track record of owning and executing website conversion rate optimization initiatives.
Hands-on experience with A/B testing and experimentation tools, with strong preference for Wingify (VWO); Optimizely experience is an asset.
Strong understanding of conversion rate optimization fundamentals, statistics, and probability.
Advanced proficiency in GA4, Looker, and Looker Studio, with ability to independently build and interpret standard reports.
Strong project management and communication skills, with ability to manage multiple priorities and coordinate cross-functional initiatives.
Ability to clearly communicate experiment objectives, insights, and results to non-technical audiences and influence stakeholder alignment.
Fluency in English as a working language; knowledge of HTML, CSS, and JavaScript is desirable but not required.

What makes this role worth considering

This position is based in the Montreal or Toronto region and follows a hybrid model, requiring office presence on Tuesdays, Wednesdays, and Thursdays. The role offers career-defining opportunities within a driven, diverse, and inclusive team where your contributions can make an immediate impact. Lightspeed provides comprehensive benefits including flexible paid time off, equity options, pension contributions, training opportunities, health and wellness credits, volunteer time, and enhanced parental leave.