Role overview

Caseware is seeking a Director of Growth Marketing to lead regional marketing strategy and execution across North America. With over 35 years of industry experience, Caseware delivers AI-powered solutions that transform audit and accounting workflows for organizations across 130 countries. In this role, you will report directly to the Chief Marketing Officer and drive customer acquisition and regional growth initiatives.

Key responsibilities

Develop and execute comprehensive marketing strategies tailored to the North American region that generate new customer acquisition.
Lead and manage demand generation programs across digital channels to build pipeline and drive qualified leads.
Optimize the marketing funnel by analyzing performance metrics and implementing improvements to conversion rates at each stage.
Collaborate with the sales team to ensure marketing efforts align with regional sales objectives and support revenue targets.
Partner with product marketing and regional leadership to coordinate messaging, positioning, and go-to-market initiatives.
Deliver measurable results and track key performance indicators to demonstrate marketing impact on business growth.

Requirements

Proven experience in growth marketing or demand generation roles, ideally within B2B software or professional services industries.
Demonstrated ability to develop and execute regional marketing strategies that drive measurable customer acquisition.
Strong expertise in digital marketing channels and funnel optimization.
Experience leading cross-functional teams and collaborating effectively with sales, product, and leadership stakeholders.
Track record of delivering results against growth targets and KPIs.

What makes this role worth considering

This is a permanent, full-time position based in Toronto with a hybrid arrangement requiring three days per week in the office at 351 King Street East. You’ll work with a global organization that combines decades of industry expertise with cutting-edge AI technology, impacting how financial professionals work across 130 countries.