Role overview

Wealthsimple, Canada’s leading financial innovator serving over 4 million Canadians with more than $169 billion in assets under administration, is seeking a Marketing Automation Developer for an 18-month contract position. This highly technical role bridges marketing, development, and data, requiring you to build sophisticated automation systems and manage the marketing technology stack for the Growth & Lifecycle Marketing team.

Key responsibilities

Create and maintain email templates and design systems, including interactive elements such as dropdowns, carousels, and AMP for email with advanced techniques like background images, device targeting, and dark mode support.
Design and build complex, multi-channel automation journeys in Braze, including platform administration for roles, users, and account settings.
Write Liquid code for complex personalization and dynamic content, develop custom scripts using webhooks and advanced logic, and integrate external tools and platforms via APIs.
Implement advanced personalization logic using for loops, connected content, and catalogues, and write SQL queries for complex segmentation and data extraction needs.
Evaluate, implement, and optimize AI tools to improve marketing efficiency across personalization, audience segmentation, predictive analytics, and A/B testing, while building automated workflows between AI tools and the marketing technology stack.
Manage the Lifecycle Marketing JIRA board, translate business requirements into technical solutions, and serve as the technical subject matter expert for the email and lifecycle marketing platforms.
Train the marketing team on new automation tools, document best practices, and troubleshoot complex email, in-app, and web template issues.

Requirements

Three to five years of email development experience with expertise in coding and maintaining email templates or design systems.
Expert-level proficiency in HTML and CSS for email with deep knowledge of responsive design, email client compatibility, and advanced techniques.
Proven experience building complex, multi-channel automation flows in platforms such as Braze, Iterable, or Salesforce Marketing Cloud.
Advanced scripting skills in Liquid, webhooks, and other marketing automation languages, plus SQL proficiency for writing complex queries for segmentation and reporting.
Demonstrated experience integrating external platforms using APIs beyond standard supported integrations, along with exceptional troubleshooting abilities for email and platform issues.
Strong technical architecture skills to translate business requirements into technical solutions, with an automation mindset focused on identifying and implementing scalable processes.
Experience with Taxi for Email or other email design system platforms.

What makes this role worth considering

You will work with a talented Growth & Lifecycle Marketing team at a company recognized as a financial innovator, with the flexibility of remote work across Canada. Wealthsimple offers competitive benefits including top-tier health coverage, employer-matched savings, 20 vacation days plus 4 wellness days and unlimited sick and mental health days annually, and the option to work outside Canada for up to 90 days per year.