Role overview

Later is an AI-powered influencer marketing platform that helps enterprise brands design and execute campaigns using creator relationships, market intelligence, and proprietary data. As a Research Analyst in the Product department, you will support the Sales, Strategy, and Account Services teams by conducting targeted research and delivering insights that strengthen client pitches, accelerate deals, and improve retention.

Key responsibilities

Develop targeted research strategies aligned with the goals of Sales, Strategy, and Account Services teams, identifying high-value opportunities to focus research efforts.
Deliver rapid, actionable insights from market intelligence, surveys, and data analysis that strengthen pitch narratives and inform Strategic Business Reviews.
Conduct both quantitative and qualitative market research studies, selecting appropriate methodologies based on business needs and ensuring statistical rigor.
Design, execute, and analyze surveys using platforms such as Typeform, SurveyMonkey, or Qualtrics to uncover insights that support content marketing and sales strategies.
Translate complex research findings into clear, compelling visual materials including infographics, graphs, and other storytelling formats for client-facing presentations.
Manage stakeholder relationships independently, understanding research needs and working collaboratively to prioritize key questions and delivery timelines.
Champion the use of research insights across revenue teams, educating stakeholders on how findings support competitive positioning and client retention.

Requirements

Minimum three years of experience in market research and analytics.
Demonstrated ability to design, execute, and analyze both quantitative and qualitative research studies at scale.
Proficiency with survey platforms such as Typeform, SurveyMonkey, or Qualtrics and experience with panel recruitment platforms such as Cint or Centiment.
Strong understanding of statistical concepts and quantitative methods to ensure research validity and rigor.
Excellent communication and presentation skills with the ability to explain complex research concepts clearly to diverse stakeholders.
Comfort with AI tools and curiosity about integrating AI practices into research workflows; experience with R or Python is an asset.

What makes this role worth considering

This hybrid position is based in Vancouver, British Columbia, requiring three days in office. You will work directly with revenue-facing teams, seeing your research impact win rates and client retention measurably within your first year, and your insights will become a trusted competitive differentiator for the company.