Role overview

This is a 13-month fixed-term contract position leading organic search strategy for Lightspeed, a commerce platform company. You will drive qualified traffic and lead generation through SEO, answer engine optimization (AEO), and generative engine optimization (GEO), reporting to the Directors of Performance Marketing for North America.

Key responsibilities

Develop and execute an organic search strategy spanning SEO, AEO, and GEO to generate scalable, sustainable traffic and leads.
Conduct regular technical SEO audits to identify and fix crawlability, indexation, and overall site health issues.
Monitor organic performance, keyword rankings, and site metrics to translate data into actionable recommendations.
Track content and brand visibility across AI-driven answer engines and generative search platforms, and adjust content and structured data strategy accordingly.
Partner with Content and Web Development teams to implement on-page, technical, and schema improvements at scale.
Lead keyword research and content gap analysis to inform content roadmap, editorial calendar, and identify high-impact opportunities.
Work with the Analytics team to build reporting and dashboards that measure organic search KPIs, channel performance, and ROI.
Stay current with search algorithm updates and AI search behavior shifts, proactively adjusting strategy to protect and grow visibility.
Collaborate with the Integrated Marketing team to ensure organic content and search presence align with consistent brand messaging.

Requirements

Proven experience owning and growing an organic search channel with strong understanding of SEO, AEO, and GEO principles.
Solid foundation in technical SEO fundamentals including site architecture, crawlability, indexation, structured data, and Core Web Vitals.
Experience collaborating cross-functionally with Content and Web Development teams to implement SEO recommendations.
Hands-on experience with tools such as Ahrefs, SEMrush, Screaming Frog, OnCrawl, Google Search Console, and Google Analytics.
Ability to manage and prioritize multiple projects while focusing on highest-impact outcomes.
Strong verbal and written communication skills in English.
Excellent problem-solving and analytical skills, with the ability to translate data into clear narratives and action plans.

What makes this role worth considering

This contract position offers the opportunity to shape brand visibility and drive measurable business results for a company founded on inclusion and community. Lightspeed provides comprehensive employee benefits including medical, dental, wellness, life and disability insurance, RRSP matching, paid parental leave top-up, and paid time off.