Role overview

WHOOP is seeking a Senior Lead, Producer to establish and expand the company’s internal production capabilities. This role will serve as a creative and operational leader who translates WHOOP’s storytelling vision into executed content across campaigns, product launches, partnership projects, and social media initiatives.

Key responsibilities

Lead end-to-end production management for campaigns, product launches, partner shoots, social content, and brand storytelling, working from concept through final delivery.
Collaborate with Brand, Creative, Social, Sports & Talent, and Operations teams to shape production approaches, creative execution, and operational plans throughout the project lifecycle.
Build and maintain integrated production calendars and project plans that coordinate pre-production, production, post-production, localization, and delivery timelines.
Own day-to-day production execution including scheduling, budget management, vendor coordination, shoot logistics, and asset delivery across multiple concurrent projects.
Develop scalable production workflows, resource planning systems, and processes that enhance efficiency, visibility, and cross-functional collaboration.
Manage relationships with production companies, freelancers, photographers, editors, agencies, and external partners to ensure quality execution and operational excellence.
Support production forecasting, budget planning, and resource allocation while identifying opportunities to improve efficiency through process optimization and emerging production technologies.

Requirements

At least 8 years of experience in integrated production or creative production within agency, media, sports, wellness, entertainment, or consumer brand environments.
Proven track record leading complex productions across campaigns, branded content, social, video, editorial, and integrated marketing initiatives.
Strong creative judgment and demonstrated ability to partner with Brand, Creative, and Editorial teams to execute high-quality storytelling.
Experience managing production timelines, budgets, vendors, and cross-functional production workflows.
Operational mindset with experience building or improving scalable production systems and processes.
Ability to manage multiple priorities simultaneously while maintaining structure and executional rigor in fast-paced environments.
Familiarity with AI-enabled production workflows and demonstrated ability to evaluate, implement, and scale tools that improve creative execution and operational efficiency.

What makes this role worth considering

This position offers the opportunity to build production infrastructure at a growing company focused on performance optimization. You will have meaningful equity as part of your total compensation package, allowing you to share in WHOOP’s long-term growth. The role is based in Boston, MA, and combines strategic planning with hands-on execution in a fast-paced, creative environment.