Role overview

Kong is seeking a Senior PLG Digital Growth Manager to build and scale the digital growth engine supporting the company’s product-led motion. You will own marketing’s targets for qualified product signups and drive the strategy, experimentation, and execution needed to achieve them. This is a hands-on role that requires you to identify opportunities, develop strategy, and personally launch and optimize growth initiatives rather than simply directing others.

Key responsibilities

Own qualified signup goals and build the growth roadmap across acquisition, conversion, and experimentation to meet those targets.
Identify and scale the audiences, use cases, channels, and experiences that attract high-quality users to Kong’s products.
Identify friction points across landing pages, calls-to-action, signup paths, messaging, and conversion flows, then transform those insights into experiments.
Personally prototype, launch, measure, and iterate growth initiatives across landing experiences, signup journeys, lifecycle, new acquisition loops, and emerging channels.
Use AI and automation to accelerate experimentation, uncover insights, personalize digital experiences, and scale growth programs efficiently.
Partner with Product Growth to understand user activation and engagement patterns, using those signals to improve targeting and messaging.
Collaborate with RevOps on funnel measurement, attribution, cohort analysis, and product signals connecting acquisition through activation and revenue.
Work across Digital Experience, SEO, Paid Media, Lifecycle, Content, and Campaigns teams to execute on PLG opportunities.

Requirements

Seven or more years of experience in product-led growth, digital growth, growth marketing, growth product, or a related B2B SaaS discipline.
Proven experience building or scaling self-service or product-led growth motions.
Demonstrated track record of personally building, launching, and optimizing growth experiments.
Strong understanding of digital acquisition, conversion rate optimization, experimentation, lifecycle marketing, and funnel optimization.
Strong analytical skills with experience using product, behavioral, and cohort data to drive growth decisions.
Comfort with modern analytics, experimentation, automation, AI, and no-code or low-code growth tools.
Ability to operate cross-functionally across Marketing, Product, RevOps, Analytics, and Engineering teams.
A builder mentality with bias toward shipping, learning, and iterating quickly.
Experience with developer, infrastructure, API, cloud, or technical audiences is strongly preferred.

What makes this role worth considering

You will be directly accountable for qualified product signup growth and the efficiency of the digital PLG funnel, with success measured by qualified product signups, marketing-sourced activated users, web-to-signup conversion rates, and experiment velocity. This role offers the opportunity to work hands-on with modern growth tools and AI-driven approaches while partnering with leadership across Marketing, Product Growth, and RevOps to influence strategy and drive PLG growth opportunities.