Role overview

Practice Better is seeking an Account Executive to drive new business for its all-in-one platform serving health and wellness practitioners globally. Founded in 2016, Practice Better provides EHR and practice management tools used by tens of thousands of practitioners across 70+ countries. This is a full-cycle sales role for a remote-first company headquartered in Toronto, working with practitioners and clinic owners to help them scale their businesses.

Key responsibilities

Own a full sales cycle from prospecting through closing, driving new subscription revenue from growing wellness practices.
Build and manage pipeline through outbound prospecting while converting high-intent inbound and product-led opportunities.
Conduct discovery conversations with practitioners and clinic owners to understand their growth goals, workflows, and revenue drivers.
Deliver customized product demonstrations that show how Practice Better solves real problems like client retention, practitioner revenue, and operational efficiency.
Navigate complex buying processes by building relationships with clinical and operational stakeholders, handling objections, and maintaining deal momentum.
Maintain accurate CRM records, forecast reliably, prioritize opportunities, and communicate deal risks transparently.
Collaborate with Sales Assist, Customer Success, Onboarding, Marketing, and Product teams to improve conversion rates, share customer insights, and ensure smooth customer handoffs.
Contribute to improving the broader sales motion by identifying patterns in wins and losses and helping refine prospecting approaches and messaging.

Requirements

3+ years of full-cycle SaaS sales experience, ideally in SMB or Mid-Market segments, with demonstrated success generating and closing your own pipeline.
Consistent track record of quota achievement in roles combining both pipeline generation and deal execution.
Strong consultative selling skills with the ability to ask insightful questions, identify genuine business pain points, and connect solutions to customer outcomes.
Comfort with outbound prospecting and the ability to create quality conversations from scratch.
Disciplined approach to pipeline management, CRM hygiene, forecasting, and follow-through as core parts of the sales job.
Ability to balance multiple active conversations, manage buying stakeholders, and move deals forward while generating new pipeline.

What makes this role worth considering

You’ll join a collaborative sales team with established foundations and growing playbooks while having genuine opportunity to influence how the company scales. The role offers a faster-moving SMB and mid-market motion rather than lengthy enterprise cycles, allowing you to see results more quickly. Practice Better operates as a remote-first team with regular off-sites and team events, and this position welcomes applicants based anywhere in the United States or Canada.