Role overview

Satispay is building a complete financial platform that serves 6 million users, enabling them to pay, save, and invest. As a CRM Manager B2C, you will own the automated customer journeys and lifecycle strategies that drive engagement, retention, and conversion across this large user base. You’ll start with hands-on campaign execution and progressively move into strategic planning as you grow into the role.

Key responsibilities

Track product performance against Objectives and Key Results, then design and execute lifecycle and campaign strategies to move those metrics forward.
Build and manage automated customer journeys using the CRM platform across multiple channels including email, in-app messages, and push notifications.
Lead medium-complexity projects with Product Marketing, Product, Legal, and Data teams to bring customer engagement strategies to life.
Define project KPIs, run A/B tests, and analyze results such as open rates, click-through rates, and conversion rates to optimize campaigns independently.
Propose and implement process improvements, stay informed of competitor activity and CRM platform updates, and suggest enhancements to existing programs.
Leverage AI to improve campaign efficiency, segmentation accuracy, and campaign ideation to scale the business.

Requirements

Bachelor’s degree in Marketing or a related field with approximately 5 years of hands-on experience designing, managing and optimizing CRM campaigns and lifecycle programs.
Solid expertise in CRM and marketing automation platforms with the ability to build and execute campaigns independently; experience with Braze or similar tools is valued.
Strong analytical mindset with the ability to examine launch results and optimize campaigns using data without prompting.
Ability to work effectively with cross-functional teams, gather requirements clearly, and translate them into actionable solutions.
High level of organization, proactivity and adaptability with the willingness to learn quickly and take initiative as circumstances change.
Creative thinking skills and the ability to develop compelling campaign content.
Background in fintech, banking, insurance, large-scale retail, or digital B2C applications is preferred; curiosity about AI and its applications in marketing is important.

What makes this role worth considering

You’ll work within a fast-moving company where you gain both hands-on execution experience early and the opportunity to shape strategy as you develop. The role offers hybrid flexibility with three days per week in-office in Milan (Tuesday, Thursday, and one day of your choice), unlimited PTO, and comprehensive support through private health insurance, mental health resources, stock options, professional development programs, and enhanced parental leave.