Role overview

Satispay is a financial platform serving over 6.5 million users, offering payments, benefits, investing, cards, and more. As Senior Performance Marketing Manager, you will lead the end-to-end paid acquisition strategy for assigned product portfolios, combining analytical discipline with strategic thinking to drive multi-channel growth.

Key responsibilities

Own the complete performance marketing strategy and execution for assigned products, from initial planning through reporting and ongoing optimisation.
Plan, manage, and optimise full-funnel acquisition campaigns across multiple platforms including Google (SEA, UAC, YouTube), Meta, ASA, LinkedIn, and TikTok.
Develop and execute tailored acquisition strategies for both B2C and B2B business models, adjusting channel selection, messaging, and key performance indicators for different audiences and sales cycles.
Leverage advanced mobile marketing expertise, including attribution models, deep linking, and mobile measurement partners, to optimise app-first product performance.
Define, track, and manage KPIs, budgets, and forecasts using rigorous data analysis to guide decisions and improve campaign results.
Collaborate with Product, Data, Creative, and Sales teams to align performance strategy with broader company objectives.
Monitor market dynamics and platform changes, proactively identifying and testing new channel opportunities.

Requirements

Five to seven or more years of direct experience in performance marketing roles with ownership of six-figure budgets.
Hands-on campaign management experience across Google Ads, Meta Ads, TikTok Ads, LinkedIn Ads, ASA, and affiliate channels.
Strong capability to interpret complex performance metrics and translate data into actionable forecasts and strategic recommendations.
Demonstrated ability to develop long-term product and channel vision into structured roadmaps with clear hypotheses, priorities, and trade-offs.
Comfort making autonomous decisions with incomplete information and taking responsibility for outcomes while learning quickly.
Excellent stakeholder management and communication skills, with the ability to influence and challenge stakeholders across all levels.
Fluency in both Italian and English, written and spoken.
Experience with both B2B and B2C business models is strongly preferred, as is familiarity with modern AI tools for workflow optimisation.

What makes this role worth considering

Satispay values ownership and impact, supporting your growth through professional development programs, internal mobility, and language courses. The company offers flexible working arrangements including unlimited PTO and a hybrid model requiring three days per week in-office at the Milan location, plus comprehensive benefits including private health insurance, psychological support, stock options, meal vouchers, and enhanced parental leave.