Role overview

Scalapay is seeking a Growth Marketing Specialist to join its Growth Marketing team in Milan. You will work directly with the Head of Growth managing a substantial paid acquisition budget across Google Ads and Meta Ads, covering merchant acquisition in Italy, Spain, France, and Portugal as well as B2C acquisition with emphasis on the subscription product.

Key responsibilities

Partner with the Head of Growth on budget planning, objective setting, and budget allocation across different funnels and geographic markets while directing the external agency executing campaigns.
Design and execute a structured creative testing program, developing hypotheses and testing concepts through brief development or prototyping with AI tools.
Build, test, and optimize landing pages using A/B testing methodologies across different customer funnels.
Own acquisition tracking infrastructure and HubSpot flows, collaborating with Product and Data teams to resolve tracking issues and implement tracking for new events.
Provide guidance to the internal marketing team on integrating paid acquisition support into their projects and translate their requests into agency briefs.
Measure campaign performance against business outcomes beyond ad platform metrics, including merchant activation and transaction activity, subscriber retention, and contribution margin.

Requirements

Two to four years of experience in growth marketing, performance marketing, or demand generation roles.
Demonstrated experience managing B2B acquisition funnels from lead generation through deal closure, with B2C acquisition experience valued as an additional strength.
Hands-on campaign building, launch, and optimization experience on Google Ads and Meta Ads, preferably managing annual budgets of at least EUR 500,000.
Proven experience working with and directing external media agencies.
Working knowledge of CRM platforms, with HubSpot experience particularly preferred.
Technical proficiency in conversion tracking, pixel implementation, CAPI, optimization signals, and attribution models using tools such as Google Tag Manager.
Strong understanding of creative testing and A/B testing methodology, including test design, statistical significance evaluation, and funnel economics analysis.
Demonstrated analytical skills with platforms such as Amplitude, Google Analytics, or HubSpot Analytics, plus experience using advanced AI and LLM tools to build landing pages, scripts, automations, and analyses.
Fluency in both Italian and English with ability to communicate clearly across technical and non-technical stakeholders.

What makes this role worth considering

You will operate in a technical environment where your analysis directly influences business decisions and you observe measurable results. The role provides full exposure to budget management from approval through portfolio performance, with close collaboration to the company’s data infrastructure and decision-making systems rather than working solely with reporting outputs. Scalapay values independent thinking, ownership, and continuous learning within a fast-moving fintech culture.