Role overview

WHOOP is seeking a Senior Manager for Trade Marketing in the EU to lead retail and commercial initiatives across European markets on a 12-month contract providing maternity leave coverage. You will direct a team of three professionals and shape the regional trade marketing strategy to strengthen brand presence, drive retail performance, and build lasting partnerships with major retail accounts.

Key responsibilities

Lead, coach, and develop a team of three trade marketing professionals, setting clear priorities and holding the team accountable to regional business objectives.
Own the EU trade marketing strategy and oversee integrated marketing plans, product launches, seasonal campaigns, in-store activations, and digital retail initiatives across key retail partners and markets.
Work as a strategic partner to EU Sales leadership and cross-functional teams, aligning trade marketing initiatives with commercial priorities and identifying regional growth opportunities.
Develop and deploy retail marketing assets including point-of-sale materials, merchandising displays, digital content, and retail associate training programs with consistent brand execution across European markets.
Manage regional trade marketing budgets and measure campaign performance using sales data and retailer insights to optimize investments and improve retail results.
Maintain business continuity by sustaining stakeholder relationships, driving accountability against established plans, and supporting a smooth handover of responsibilities at the end of the contract period.

Requirements

A minimum of 8 years in trade marketing, retail marketing, channel marketing, or related commercial marketing roles, preferably with consumer technology, consumer electronics, or premium lifestyle brands.
Proven experience leading and developing teams within an existing organizational structure.
Deep knowledge of the European retail landscape, major retail partners, omnichannel strategies, and regional market dynamics.
Track record of developing and executing retail marketing strategies that deliver measurable improvements in sell-through, brand visibility, and customer engagement.
Strong commercial and analytical skills, including budget management and the ability to translate performance data into actionable insights.
Excellent stakeholder management and communication abilities, with confidence to influence senior internal leaders and external retail partners across multiple markets.
Ability to work effectively in a fast-paced environment, balancing strategic leadership with hands-on execution; willingness to travel up to 25%, including periodic visits to WHOOP headquarters in Boston, MA.

What makes this role worth considering

This is a leadership opportunity within a growing performance technology company on a defined contract basis, ideal for someone seeking temporary or transitional work. The role offers exposure to omnichannel strategy across major European retail partners and the chance to lead a dedicated team in a premium consumer brand environment. You must be authorized to work in the UK, where the position is based.