Role overview

Etihad Airways is seeking a UX/UI Designer to create intelligent, high-impact digital experiences across web and mobile platforms. This position drives business growth and customer engagement by embedding AI capabilities throughout the customer journey, combining human-centered design with data-driven innovation to build an adaptive, high-performing digital ecosystem.

Key responsibilities

Define and execute experience strategy and design vision across web and app for assigned digital initiatives.
Own the complete experience lifecycle from discovery and problem definition through design, collaboration with build teams, testing, launch, and ongoing optimization.
Translate business strategy and commercial goals into customer-centric digital journeys that deliver measurable business results.
Design AI-enabled and data-driven experiences including personalization, predictive recommendations, conversational interfaces, and intelligent automation.
Lead discovery research, journey mapping, usability testing, and experimentation programs to validate and improve experience outcomes.
Monitor and enhance key performance metrics including conversion, engagement, retention, revenue contribution, and customer satisfaction.
Work across Product, Technology, Commercial, Loyalty, Marketing, Operations, and Brand teams to ensure aligned and cohesive delivery.
Advocate for accessibility, usability, security, and customer trust in all digital experiences.

Requirements

Minimum five years of experience in digital experience design, including UX/UI or product design, within large-scale digital ecosystems.
Proven track record delivering complex transactional or service-based digital journeys with measurable business impact.
Strong portfolio demonstrating end-to-end ownership from discovery through launch and post-launch optimization.
Demonstrated experience designing data-driven or AI-enabled digital experiences.
Commercial acumen with the ability to connect design decisions to revenue, efficiency, and engagement outcomes.
Experience working in Agile environments and collaborating closely with engineering teams.
Strong collaboration and communication skills, with demonstrated ability to influence cross-functional stakeholders at multiple organizational levels.
Background in ecommerce, travel, loyalty, fintech, or high-conversion digital platforms is preferred.

What makes this role worth considering

This position offers the opportunity to shape digital experiences for a major global airline based in Abu Dhabi, contributing to Etihad Airways’ ambitious “Journey 2030” strategy to expand its fleet and network. You will work on complex, high-scale digital platforms where design decisions directly impact business outcomes and millions of customers across continents.

How to apply

Use the Apply button to view the official job posting and submit your application on Etihad Airways Careers: Latest Jobs and How to Apply's careers site.

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