Role overview

Practice Better is seeking an Account Executive to drive new business growth for its platform, which serves health and wellness practitioners across more than 70 countries. This is a full-cycle sales role focused on outbound prospecting and closing new subscription revenue from growing wellness practices, clinics, and health teams.

Key responsibilities

Own a full sales quota by generating new subscription revenue through prospecting, discovery, demonstrations, negotiation, and closing.
Build and maintain a healthy pipeline by conducting thoughtful outbound prospecting while converting high-intent inbound leads.
Lead consultative discovery conversations with practitioners and clinic owners to understand their growth goals, workflows, and revenue drivers.
Deliver customized product demonstrations that show how Practice Better addresses outcomes such as client retention, practitioner revenue growth, and operational efficiency.
Manage complex buying processes by building relationships with multiple stakeholders, addressing objections, discussing pricing, and maintaining deal momentum.
Maintain accurate records in the CRM, prioritize opportunities, forecast reliably, and communicate deal risks to the team.
Partner with Sales Assist, Customer Success, Onboarding, Marketing, and Product teams to improve conversion rates, share customer insights, and ensure smooth handoffs.

Requirements

At least three years of full-cycle SaaS sales experience, preferably in SMB or Mid-Market environments, with demonstrated success generating and closing your own pipeline.
Consistent track record of meeting quota in roles requiring both pipeline generation and deal execution.
Strong consultative selling skills, including the ability to ask probing questions, uncover genuine business pain points, and connect solutions to customer outcomes.
Comfort with outbound prospecting and the ability to create quality conversations and build relationships from scratch.
Disciplined approach to CRM hygiene, forecasting, and follow-through as core parts of the sales process.
Ability to balance proactive pipeline generation with moving active opportunities forward, while managing multiple stakeholders and buying conversations.

What makes this role worth considering

You’ll join a collaborative sales team with established playbooks and processes, but with genuine opportunity to shape how the sales motion evolves. Practice Better is a remote-first organization headquartered in Toronto, with team members across North America; the company brings the team together regularly for off-sites and events to maintain connection and collaboration.