Role overview

Tamara, a leading fintech platform serving over 25 million customers across the GCC region, is looking for a CRM Specialist to design and optimize sophisticated customer lifecycle campaigns. You will take ownership of end-to-end campaign execution, leveraging advanced CRM capabilities to deliver personalized, automated experiences across multiple channels. This position reports to the CRM Manager and sits within the Growth department.

Key responsibilities

Design and implement multi-channel customer journeys spanning email, push notifications, in-app messaging, and SMS, incorporating advanced segmentation and personalization tactics.
Configure and maintain sophisticated CRM logic using dynamic content, Liquid scripting, webhooks, and connected content to create highly personalized customer experiences.
Define and execute CRM strategy for strategic initiatives focused on customer lifecycle management and product adoption, with accountability for measurable improvements in engagement and retention.
Manage complex CRM workflows, system integrations, and technical troubleshooting to ensure seamless campaign delivery.
Analyze campaign performance metrics and customer behavior patterns to continuously refine targeting strategies, content, and automation triggers.
Collaborate with product, data, engineering, and marketing teams to align CRM initiatives with broader business objectives.
Serve as the internal expert on CRM platforms and best practices, ensuring compliance and deliverability standards are met across all campaign work.

Requirements

Minimum two years of hands-on CRM experience in fast-paced B2C environments, with fintech experience being highly preferred.
Proven experience building and managing complex automated campaigns within enterprise CRM platforms such as Braze, CleverTap, or Iterable.
Demonstrated expertise implementing advanced CRM logic, including Liquid scripting, dynamic content, webhooks, and connected content functionality.
Strong knowledge of customer segmentation strategies, lifecycle marketing principles, and data flow architecture.
Comfort working with data through SQL queries, analytics dashboards, and A/B testing methodologies.
Excellent communication abilities with capacity to convey technical concepts as business-relevant insights.
Strong problem-solving orientation and meticulous attention to detail; familiarity with HTML and CSS for email development is a plus.

What makes this role worth considering

You will join a fintech organization backed by major investors including the Public Investment Fund, operating across the Saudi Arabia and GCC region with a substantial customer and merchant base. This role offers the opportunity to drive growth strategy through sophisticated CRM expertise while collaborating across multiple functional teams in a rapidly scaling organization.