Role overview

BlueCat is seeking a strategic Director of Marketing Operations to lead the operational and technology functions of the marketing organization. The company provides an Intelligent Network Operations platform that helps enterprises manage, secure, and optimize their networks through AI-driven automation. In this role, you will report to the Senior Vice President of Revenue Operations and serve as the backbone of the marketing technology infrastructure, ensuring efficient pipeline generation and consistent attribution across direct and partner-sourced channels.

Key responsibilities

Own and continuously optimize the marketing technology stack, including marketing automation, CRM integrations, attribution systems, data enrichment, lead routing, and partner portal solutions to ensure integration, reliability, and scalability across demand generation and customer marketing.
Manage the Martech budget and vendor relationships, including selection, contract negotiation, renewals, and return on investment accountability.
Identify, pilot, and implement AI and automation opportunities across marketing and indirect channel programs to improve lead quality, efficiency, and speed of execution.
Build and maintain a source attribution model that accurately connects pipeline and revenue to campaigns, channels, and partner activity, ensuring alignment between direct and indirect go-to-market motions.
Own lead lifecycle management and routing, including partner-sourced leads, to ensure fast handoffs and clean transitions between marketing, channel, and sales teams.
Establish shared definitions and standards across marketing and sales, partnering with analytics to build reporting and dashboards that track key metrics and funnel stages.
Lead and develop the marketing operations team, building a scalable and high-performing operating function within revenue operations.
Partner cross-functionally with marketing, sales, channel, analytics, IT, and legal teams to evaluate, implement, and optimize Martech systems and integrations.

Requirements

Eight to twelve or more years of experience in marketing operations or Martech roles within a B2B or SaaS environment.
Deep, hands-on expertise with Marketo and Salesforce, with a demonstrated track record of optimizing a Martech stack for scale and reliability.
Experience identifying and implementing AI and automation solutions within marketing or revenue operations systems, such as AI-driven lead scoring and workflow automation.
Proven experience owning multi-touch attribution and source tracking across demand generation, customer marketing, and channel programs.
Strong background in account and lead enrichment, lead lifecycle management, lead scoring, and routing design.
Experience owning data governance, hygiene, and compliance across marketing systems, including GDPR and deduplication protocols.
Experience managing Martech budgets and vendor relationships, including contract negotiation and ROI tracking.
Excellent partnership skills with a track record of translating campaign strategy into scalable systems and processes.
Demonstrated ability to lead and develop cross-functional operations teams, with strong analytical, problem-solving, and project management skills.

What makes this role worth considering

BlueCat is recognized as a Great Place to Work and prioritizes a culture built on trust, collaboration, and integrity. The company has teams globally and is committed to investing in its people and supporting career advancement. This remote position offers the opportunity to work on critical network infrastructure challenges for some of the world’s largest organizations while building scalable marketing operations that directly fuel predictable pipeline generation.