Role overview

Wealthsimple, Canada’s leading financial innovator, is seeking a Growth Engagement Specialist to drive client communication and acquisition initiatives. You’ll execute multi-channel marketing campaigns using AI-assisted tools, balancing technical execution with creative strategy across the company’s managed investing, trading, cryptocurrency, tax, spending and saving products.

Key responsibilities

Execute day-to-day multi-channel marketing campaigns across in-app content, email and mobile push, including audience segmentation, journey orchestration, template building, quality assurance, deployment and performance reporting.
Leverage AI tools such as Claude and Braze’s AI features to improve quality assurance, generate campaign content, develop briefs, and produce reports, while building repeatable AI-powered workflows for the lifecycle and growth teams.
Ideate and test growth engagement strategies focused on personalization and content variation to drive client acquisition, activation, retention and engagement.
Allocate approximately half your time to partnership initiatives, including integrating new partner offers, growing perk usage and redemptions, and supporting sponsorship activations.
Allocate the other half to referral growth campaigns and experiments designed to increase client acquisition through referral programs on a monthly basis.
Analyze campaign and program performance, proactively reporting on client behaviour, experimental results and learnings using AI tools to accelerate analysis.

Requirements

Two to five years of hands-on experience with marketing automation platforms, preferably Braze or Iterable, and demonstrated ability to rapidly adopt new tools and processes.
One or more years of email coding experience or equivalent HTML and CSS skills; SQL experience is a bonus.
Genuine enthusiasm for using AI tools in daily marketing execution, including comfort experimenting with prompts, workflows and AI-assisted quality assurance beyond traditional tooling.
Strong understanding of audience segmentation across channels and campaigns, along with knowledge of marketing technology best practices including responsive design, deliverability and audience segmentation.
Experience with campaign performance analysis, reporting and A/B testing, with demonstrated ability in experimental design.
Familiarity with lifecycle marketing strategies across acquisition, activation, engagement and retention, particularly automated customer journeys, triggered communications and multi-channel campaigns.
Proven success collaborating with cross-functional teams including Product, Creative, Engineering and Data to execute against data-informed growth targets.

What makes this role worth considering

You’ll join a multidisciplinary Growth organization at a company serving over 4 million Canadians and managing more than $169 billion in assets under administration. The role offers the opportunity to work with cutting-edge AI tools while collaborating with talented teams across Product, Engineering, Design and Data Science, all while enjoying remote flexibility within Canada.