Role overview

Wealthsimple is Canada’s leading financial technology company serving over 4 million customers with a comprehensive range of investment, trading, cryptocurrency, and financial management products. As Manager of Growth for Active Traders, you will lead performance and lifecycle marketing initiatives designed to acquire high-intent traders and crypto investors, convert them into funded active traders, and deepen their long-term engagement across the platform’s products and benefits.

Key responsibilities

Own demand generation across trader and crypto-native channels including paid social platforms, trading communities, finance and crypto media outlets, search marketing, and influencer partnerships, measuring success through funded accounts and sustained trading activity.
Manage media budgets end-to-end, including planning and negotiation with vendors, testing creative and landing-page variations, and diagnosing performance drivers to optimize channel and campaign effectiveness.
Oversee lifecycle marketing for traders and crypto investors alongside the Lifecycle team, designing and optimizing activation, first-trade, funding, and re-engagement journeys through in-app messaging platforms and reward systems.
Lead go-to-market coordination for new active trader and crypto products and benefits, aligning paid media, lifecycle, web, and product teams around unified launches and ownership of strategy from concept through execution.
Build and maintain comprehensive reporting across the trader funnel from first touch through sign-up, funding, first trade, and retained trading value, partnering with Analytics to measure true incrementality and lift.
Establish and execute a consistent testing program across creative, audiences, offers, and landing pages, translating learnings into repeatable programs and best practices.
Integrate artificial intelligence tools into performance marketing and lifecycle workflows to accelerate creative development, audience research, landing-page optimization, and campaign experimentation.

Requirements

Four to six years of professional experience in performance marketing, growth marketing, or lifecycle marketing, with a demonstrated track record of generating high-quality consumer demand and optimizing it through to measurable business outcomes.
Deep hands-on experience managing paid media budgets and campaigns across multiple platforms such as Google, Meta, X, YouTube, or programmatic channels, including vendor negotiation and optimization for value rather than cost-per-click metrics.
Substantive experience building or owning activation, onboarding, nurture, or re-engagement journeys, with hands-on proficiency in lifecycle platforms such as Braze, Iterable, or HubSpot and understanding of how lifecycle marketing compounds demand generation.
Experience marketing to high-intent, engaged audiences in competitive categories where messaging, channel selection, and creative approach must be tailored to informed buyers comparing alternatives.
Strong cross-functional collaboration skills demonstrated through partnership with Product, Analytics, and Product Marketing teams on segment definitions, funnel diagnosis, incrementality testing, and go-to-market strategy.
Demonstrated ability to integrate artificial intelligence tools into workflow to scale creative development, conduct research, extract insights from data, and accelerate campaign experimentation.
Analytical approach to problem-solving, using data to diagnose funnel issues, prioritize opportunities, and recommend strategic changes beyond reporting on results.

What makes this role worth considering

This is a remote position based in Canada, offering significant autonomy in day-to-day execution while contributing to strategic quarterly planning alongside other growth leaders. Wealthsimple provides comprehensive benefits including top-tier health coverage, employer-matched retirement savings, 20 vacation days plus 4 wellness days and unlimited mental health days, the ability to work outside Canada for up to 90 days per year, and active employee resource groups supporting diversity and inclusion.