Role overview

This Regional Marketing Lead position is based in Abu DhAbu and reports to the Head of Marketing. You will oversee the full spectrum of marketing activities across multiple countries in the Central Region, translating global brand and commercial priorities into regionally tailored campaigns that generate demand and revenue for Etihad Airways.

Key responsibilities

Lead the planning and execution of integrated marketing campaigns across paid digital and offline channels, owned media, and earned channels for multiple countries within the region.
Develop and implement Country Execution Plans that adapt global and regional priorities to market-specific conditions, ensuring consistent delivery across all markets in your region.
Incorporate local market dynamics, customer behaviours, cultural context, and competitive factors into campaign design to ensure relevance and impact.
Collaborate with Revenue and Commercial teams to support route launches, network changes, seasonal campaigns, and time-sensitive business initiatives.
Coordinate integrated planning across marketing, brand, and sponsorship functions, and manage external agency partners to ensure quality output, on-time delivery, and brand compliance.
Manage the regional marketing budget from planning through allocation, tracking, and optimisation, ensuring alignment with strategic goals and measurable commercial returns.
Use data and performance analytics to continuously refine messaging, channel strategy, targeting, and investment allocation, and capture learnings to drive ongoing improvement.

Requirements

Bachelor’s degree in Marketing, Business, or a related discipline.
At least seven years of progressive marketing experience, including a strong background in regional or multi-country roles within aviation, travel, retail, FMCG, or similar complex, consumer-focused industries.
Proven ownership of full-funnel marketing strategies and delivery across brand, digital, and offline channels, with clear accountability for commercial results.
Strong commercial and analytical skills, with demonstrated ability to use data, insights, and performance metrics to optimise campaigns and marketing spend.
Proven track record of influencing and collaborating effectively with senior internal stakeholders across functions.
Ability to thrive in a fast-paced environment, manage multiple competing priorities, and deliver results within tight deadlines.
International or cross-cultural working experience is strongly preferred, including exposure to diverse markets and customer groups.

What makes this role worth considering

This is an opportunity to lead marketing strategy for a major airline at its regional hub in Abu Dhabi, working within Etihad Airways’ “Journey 2030” growth vision. You will operate at a strategic level, shaping how a global brand connects with diverse markets across the Central Region while balancing creative excellence with measurable commercial impact.

How to apply

Use the Apply button to view the official job posting and submit your application on Etihad Airways Careers: Latest Jobs and How to Apply's careers site.

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