Role overview

This is a hands-on marketing management position at Etihad Airways, the UAE’s national airline. You will execute comprehensive marketing campaigns across assigned regional markets, balancing creative excellence with commercial performance while supporting the airline’s commercial objectives around demand, route performance, and revenue growth.

Key responsibilities

Execute integrated, full-funnel marketing campaigns across assigned markets spanning awareness through conversion phases.
Coordinate activity across paid, owned, and earned channels including digital, social media, sponsorships, out-of-home advertising, partnerships, and customer relationship management systems to deliver country execution plans.
Manage campaign timelines, creative assets, approvals, and deployment to ensure timely and flawless delivery while maintaining Etihad’s premium brand positioning with local relevance.
Serve as the primary marketing contact for assigned markets and partner with internal Revenue and Commercial teams to align execution with commercial priorities.
Support market-specific initiatives including tactical offers, seasonal campaigns, and new route launches.
Manage external agency partners to ensure high-quality output, timely delivery, and adherence to brand standards and performance expectations.
Track campaign performance across metrics such as reach, engagement, traffic, bookings, and cost per acquisition, and support post-campaign reviews to identify optimization opportunities.

Requirements

Five years of marketing experience in a consumer-facing business, preferably within airlines or retail.
Bachelor’s degree.
Demonstrated experience executing multi-channel marketing campaigns.
Strong organizational skills with a delivery-focused mindset and ability to manage multiple concurrent workstreams.
Proven experience collaborating with external agencies and multiple internal stakeholders.
Commercial mindset with curiosity about understanding performance drivers.
Willingness and enthusiasm to travel up to 20 percent of the time to build local market knowledge and relationships.

What makes this role worth considering

You will work with senior marketing leaders and commercial teams at a global premium airline, gaining exposure to both brand and performance marketing in a dynamic, fast-paced environment. The role offers hands-on involvement across diverse marketing channels and markets, providing substantial opportunity to develop expertise in integrated campaign execution and regional market dynamics.

How to apply

Use the Apply button to view the official job posting and submit your application on Etihad Airways Careers: Latest Jobs and How to Apply's careers site.

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