Sales Development Representative, Outbound

Retail & Sales 🇨🇦 Oakville, Ontario - Canada; Waterloo, Ontario - Canada 08 Oct 2026

Role overview

Geotab is a global leader in IoT and connected transportation, helping businesses manage their fleets through web-based analytics and vehicle data integration. As a Sales Development Representative in Outbound, you will generate new business opportunities by reaching out to prospects across assigned segments and channels, presenting Geotab’s solutions to both existing and prospective clients.

Key responsibilities

  • Execute outbound prospecting strategies through cold calling, email campaigns, and networking at trade shows to drive revenue growth and convert prospects into qualified opportunities.
  • Maintain comprehensive technical knowledge of Geotab’s product offerings and communicate the value proposition to prospects as a subject matter expert.
  • Initiate contact with prospective customers via outbound calls and live chat submissions, engage them effectively, and deliver compelling product demonstrations showcasing Geotab’s capabilities.
  • Qualify prospects using BANT criteria to ensure they match the target customer profile, assess their requirements, and schedule qualified appointments for Business Development Managers.
  • Develop in-depth understanding of Geotab products, target fleet applications, and the business objectives of potential customers and partners.
  • Collaborate with Sales Managers and Business Development Managers to manage pipeline partners and customers, meeting or exceeding sales goals.
  • Maintain current knowledge of Geotab products, marketplace offerings, technology platforms, and industry trends impacting your assigned channel, and assist in creating outbound messaging using sales engagement tools.

Requirements

  • Two to three years of experience in technical sales with proven outbound outreach using sales engagement tools such as Salesloft or Outreach.
  • Post-secondary diploma or degree in business, commerce, engineering, computer science, or a related field, or an equivalent combination of education and work experience.
  • Strong technical and business aptitude with the ability to translate software and hardware solutions to meet customer requirements.
  • Demonstrated proficiency with CRM tools like Salesforce and Google Suite for business applications including Sheets, Docs, and Slides.
  • Excellent verbal and written communication skills, including comfort with phone outreach, presentations, training, and precise technical documentation.
  • Highly organized, resilient self-starter with an entrepreneurial mindset and the ability to manage multiple priorities in a flat organization.
  • Understanding of fleet management, telematics, or channel sales models is preferred.

What makes this role worth considering

Geotab is a certified Great Place to Work offering flexible working arrangements, home office reimbursement, and family benefits including baby bonus and parental leave. You will work within a fast-paced, innovative environment where you can develop your career with a company processing billions of data points daily to drive fleet optimization and safety across its customer base.

How to apply

Use the Apply button to view the official job posting and submit your application on Geotab's careers site.

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