Role overview

Later is an AI-powered influencer marketing platform trusted by major brands including Nike, Wayfair, Unilever, and Southwest Airlines. As a Senior Analyst in Client Analytics, you’ll work with the company’s largest Enterprise Brand customers, helping them understand campaign performance through data-driven insights grounded in billions of social interactions and over $2.4B in verified influencer-driven purchases.

Key responsibilities

Own account-level reporting for Enterprise Brand customers, connecting campaign performance to measurable business outcomes.
Analyze creator and content performance data to identify which creative themes, formats, storytelling approaches, and creator attributes drive results, then translate findings into actionable recommendations for future campaigns.
Build and present data-driven narratives for client meetings, including quarterly business reviews and executive presentations.
Develop and maintain data models using dbt and BigQuery to support scalable, repeatable client reporting across the customer base.
Create reusable data assets and standardized metric definitions to ensure consistent reporting quality across all accounts.
Conduct deep-dive analyses on campaign performance, audience behavior, and market trends for assigned accounts.
Partner with Client Success, Services, and Sales teams to define and measure value delivered for each account.

Requirements

3+ years of experience in social media and content performance campaign reporting and insights with direct client-facing or stakeholder presentation experience.
Strong SQL skills and hands-on experience with dbt or similar data modeling tools.
Proven experience building account-level or client-facing reporting, beyond internal dashboards.
Solid presentation skills and comfort communicating data-driven findings to executives and non-technical stakeholders.
Ability to translate complex data into clear, business-relevant recommendations and strategic guidance.
Experience with BI or visualization tools such as Domo or Looker.
Comfort working directly with external clients and cross-functional internal teams.

What makes this role worth considering

You’ll have direct exposure to client teams and Later’s senior leadership, working on high-impact campaigns for recognized enterprise brands. The role offers significant cross-functional collaboration, allowing you to shape both account strategy and the evolution of Later’s analytics capabilities across its entire client portfolio through the frameworks and best practices you build.