Role overview

BlueCat is seeking a Senior Demand Generation Manager to lead marketing efforts for the Network Observability product line. The company provides an Intelligent Network Operations platform that helps large enterprises manage, secure, and optimize their networks through AI-driven automation. You will develop and execute integrated demand generation campaigns designed to drive pipeline and revenue growth across global markets.

Key responsibilities

Create and optimize data-driven demand generation campaign strategies aligned with sales objectives for Network Observability across all regions.
Design and deploy integrated marketing campaigns by defining strategy, coordinating internal stakeholders, and managing project timelines and deliverables.
Plan and execute the demand generation webinar program, including speaker coordination, technical setup, promotional strategy, and live event hosting.
Develop marketing strategies that account for multiple sales channels including direct sales teams, channel partners, and strategic alliance partners.
Support conference and field event execution and create promotional campaigns to drive meeting bookings and attendee engagement.
Design and manage email nurture campaigns for event promotion, product launches, and new service offerings while measuring their effectiveness.
Track campaign performance through marketing attribution reporting, connect marketing activities to pipeline generation, and provide regular insights to leadership.

Requirements

Proven experience developing multi-channel integrated marketing campaigns and working within B2B software marketing teams.
Demonstrated expertise with marketing automation platforms such as Marketo, Pardot, or HubSpot.
Experience strategizing, writing, and measuring email nurture campaigns and managing webinar programs.
Strong project management and organizational skills with the ability to juggle multiple projects and deadlines while maintaining attention to detail.
Proficiency in MS Excel or Google Sheets and familiarity with marketing attribution and reporting tools.
Experience with content marketing automation and demo management tools such as Pathfactory, Consensus, or Storylane is preferred.
Knowledge of multiple sales channels and demonstrated ability to work both independently and collaboratively in asynchronous environments, along with a strong interest in applying AI to marketing execution and reporting.

What makes this role worth considering

BlueCat is a Great Place to Work that prioritizes trust, collaboration, and support for its employees across global teams. This is a remote position offering competitive compensation and the opportunity to advance your career with a company committed to investing in its people and building a culture centered on integrity and innovation.