Role overview

Geotab is a global leader in IoT and connected transportation solutions, processing billions of data points daily to help businesses optimize fleet operations and enhance safety. As Senior Event Operations Manager, you will serve as the strategic operational lead for the global events program, bridging marketing, sales, and finance to drive revenue growth and ensure events function as a scalable business driver.

Key responsibilities

Own centralized financial tracking for the global events portfolio, maintaining strict alignment with spend targets and approved budgets while managing vendor invoicing and contract administration.
Calculate and report on event return on investment, cost-per-lead metrics, and cost-offset targets including sponsorships and exhibitor revenue.
Serve as primary Salesforce administrator for the events team, building and maintaining event campaigns, hierarchies, and reporting dashboards that provide leadership with real-time performance visibility.
Design and execute full-funnel marketing campaigns including pre- and post-event workflows, email sequences, landing pages, and automated follow-ups using marketing automation platforms.
Ensure seamless data synchronization between event registration systems and Salesforce CRM, maintaining data hygiene and accurate lead tagging, segmentation, and routing to sales representatives.
Manage on-site lead retrieval systems and develop standardized processes for lead data acquisition across internal, external, and partner events.
Collaborate cross-functionally with Sales, Revenue Operations, and Partnerships to align event programming with go-to-market priorities and implement feedback loops for continuous improvement.
Track key performance indicators including Marketing Qualified Leads, opportunity influence, and deal velocity acceleration while leveraging event data to identify long-term strategic opportunities and industry trends.
Evolve sponsor and association relationships from transactional vendor management into high-value strategic partnerships that enhance company visibility and market influence.

Requirements

Eight to ten years of experience in Marketing Operations, Revenue Operations, or Commercial Event Operations within a high-volume, high-budget B2B environment.
Demonstrated proficiency with Salesforce administration and marketing automation platforms such as Marketo, HubSpot, or Pardot.
Strong financial acumen with the ability to track budgets, manage vendor relationships, and analyze return on investment metrics.
Experience designing and executing demand generation campaigns with expertise in full-funnel marketing and lead management.
Proven ability to work cross-functionally across marketing, sales, finance, and operations teams to align on objectives and drive results.
Analytical mindset with the capability to build dashboards, interpret performance data, and translate insights into strategic recommendations.

What makes this role worth considering

Geotab is a certified Great Place to Work offering a fast-paced, innovative environment where employees are encouraged to think differently and take on diverse challenges beyond initial job descriptions. The role operates at the strategic intersection of multiple business functions, providing opportunities to influence company direction and contribute to a global technology leader in the connected transportation space.